There he goes with the hip hop 40 oz BBQs again!

Obama Campaign Media Strategy Focuses On Non-Traditional Outlets

WASHINGTON -- Slightly more than a week ago, Miami’s “Pimp with the Limp” DJ Laz from 106.7 WRMA-FM scored an interview that left most of the national political press corps in envy. For several minutes, he and President Barack Obama talked football, television shows, music and pop culture.

"You're big time. You’ve got Pitbull and Flo Rida and all these guys just beating a path to your door," Obama said at one point. "And so I’m hoping that I can get a little of that magic from you in this interview."

History will not remember it as the weightiest of presidential sit-downs. But as the 2012 campaign has geared up, short chats with regionally important but nationally obscure radio hosts have become a norm for the president.

Since July 13, Obama has done at least 26 interviews with non-traditional or alternative media outlets, according to information provided by the campaign. Of those, eight were interviews with "urban outlets," six were with Top 40/R&B/entertainment outlets, two were with sports radio outlets, six were with Spanish-language outlets, two were with student outlets, and two were with women-focused outlets. Sixteen of the 26 interviews were done on the radio.

http://www.huffingtonpost.com/2012/09/18/obama-campaign-media-strategy_n_1893973.html