The Trump campaign's fundraising emails have gotten very in-your-face and awkwardly personal

Especially with Eric and Don Jr.'s guilt trips

For those who have donated to the Trump 2020 campaign or otherwise ended up on their email list somehow, a summer shift in fundraising tactics has saturated inboxes.

Aggressive fundraising emails from campaigns are nothing new, nor is the Trump campaign's use of surrogate cameos as the apparent sender. That method was pioneered by the Obama campaign going back to 2008 and refined to become the standard bearer for national politics in 2012.

But instead of a top campaign official or surrogate offering warm invitations such as "I want you to see this first," the Trump campaign has leaned more into guilt and borderline intimidation.

Link to tweet

?s=20

Campaign fundraising staff tend to pour over the data for different approaches — particularly the rate at which emails are opened and an actual donation comes through — but for those who haven't clicked on anything in their inbox from the Trump campaign recently, things can get personal pretty quickly.

https://www.msn.com/en-us/news/politics/the-trump-campaign-s-fundraising-emails-have-gotten-very-in-your-face-and-awkwardly-personal-especially-with-eric-and-don-jr-s-guilt-trips/ar-BB178z69?li=BB141NW3&ocid=DELLDHP