'The Cavalry is Coming:' Lincoln Project Joins With National Latino Groups To Boost Biden

By Adrian Carrasquillo On 9/15/20 at 12:03 PM EDT

As the general election sprint began after Labor Day, so too did deepening scrutiny of Joe Biden's engagement and support from Latino voters, which polls show continues to lag Hillary Clinton's 2016 results, as well as in Florida. A multi-million dollar effort to boost his campaign with Hispanic voters launching Tuesday—the first day of National Hispanic Heritage Month in the U.S.–is looking to change that.

The Lincoln Project, a well-funded group started by veterans of Republican campaigns that has produced electric anti-Trump ads, has teamed up with the on-the-ground expertise of grassroots groups that engage Latino voters each cycle, Newsweek has exclusively learned.

"There's a sense of urgency, and to a large extent, a feeling that the Biden campaign is lackluster in reaching out to the Latino community," said Domingo Garcia, president of the League of United Latin American Citizens (LULAC), a longtime national Hispanic group, "so we're having to go to third parties like The Lincoln Project to activate the Latino community, because the Biden campaign has been so unresponsive to Latino organizations."

The new campaign will include at least six bilingual television and digital ads, and will focus on swing states with sizable Latino populations. The first ad begins with on screen text saying, "Not long ago, presidents celebrated Hispanics in America." From Ronald Reagan to Bill Clinton, and George W. Bush to Barack Obama, it shows presidents speaking positively of Latinos, before a record scratch leads to Trump saying immigrants are rapists bringing drugs and crime.

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https://www.newsweek.com/cavalry-coming-lincoln-project-joins-national-latino-groups-boost-biden-1531834