Time for the Etch A Sketch ads!

Ad opens with the usual audio and video "I'm Barack Obama, and I approve this ad."

On screen

Fade in: Eric Fehrnstrom head shot, underneath the head shot, in text:

"Eric Fehrnstrom, Romney Campaign Senior Advisor"

Video of Fehrnstrom speaking:

"I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again..."

On screen, blue background, large white text:

"Another Etch A Sketch moment, brought to you by Mitt Romney...."

At the same time a voice speaks:

"Another Etch A Sketch moment, brought to you by Mitt Romney...."

Fade in: On screen is a red Etch A Sketch, almost fills the screen.

Within the Etch A Sketch is a video of a head shot of Romney.

Within the Etch A Sketch, below the Romney head shot, in text:

"Februrary 2012":

Romney speaks, within the Etch A Sketch:

"We're going to cut taxes on everyone across the country by 20 percent, including the top 1 percent"

The red Etch A sketch shakes, original Romney video fades out......

Fade in: Within the Etch A Sketch is a new video of a head shot of Romney.

Within the Etch A Sketch, below the Romney head shot, in text:

"October 2012":

Romney speaks, within the Etch A Sketch:

"I will not reduce the taxes paid by high-income Americans."

Etch A Sketch and video of Mitt Romney fades out.

Quick fade in video of Newt Gingrich, who speaks:

“I think it’s the most blatantly dishonest performance by a presidential candidate I’ve ever seen.....”


There could be a series of these, for example:

June 2012: "He says we need more firemen, more policeman, more teachers. It’s time for us to cut back on government!”
October 2012: "...So I reject the idea that I don't believe in great teachers or more teachers"

March 2012: "We can’t play the game like that. You’ve got to get insurance when you’re well, and if you get ill, then you’re going to be covered."
October 2012: "Pre-existing conditions are covered under my plan"

2002: “I’m someone who is moderate, and . . . my views are progressive.”
2012: "...I was a severely conservative governor..."

2008: “I like mandates. The mandates work.”
2011: “I think it’s unconstitutional on the 10th Amendment front.”

1994: "Abortion should be safe and legal in this country."
2002: “Let me make this very clear, I will preserve and protect a woman’s right to choose.”
2011: "I believe people understand that I'm firmly pro-life."