Mitt Romney Ad Spending: Candidate And Allies Greatly Outpace Obama As Election Closes
WASHINGTON -- Mitt Romney's campaign and its Republican allies are set to outspend the president's campaign and allied Democratic groups by more than $18 million on the airwaves just this week, according to data provided by a Democratic source.
The disparity, with Republicans spending $41.7 million and Democrats spending $23.5 million, illustrates a strategic gamble on behalf of the GOP presidential nominee to bury President Barack Obama and burn past him during the closing weeks of the campaign.
"Patience is a virtue," one Republican source said of the decision to hold resources until the last weeks of the campaign.
The Republican source, who like all others would only discuss ad buying strategy and details on condition of anonymity, put the ad disparity at somewhat smaller than $18 million. The source offered the following data for the money being spent on both national cable and swing state television ads between Oct. 8 and Oct. 14.
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