General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsNEWS FLASH: Rush Limbaugh has lost "tremendous chunk of advertising revenue"; ad support "dwindling"
Bad news for Limbaugh and conservative talk radio:
"Tremendous chunk of advertising revenue" lost;
support from advertisers for conservative talk radio "dwindling..."
There have been tantalizing hints and news snippets. But now, radio industry insider Norman Pattiz has let the cat a saber-tooth tiger, really out of the bag. Talkers.com said of his keynote speech at this week's New Media Seminar...
(please follow link)
outsideworld
(601 posts)treestar
(82,383 posts)defacto7
(13,485 posts)graham4anything
(11,464 posts)and when one looks at ratings for radio and tv
the total for all political talk on radio has dropped
I believe that Howard Stern, even on satellite so overshadows political talk
and though fox is still #1 on tv cable politics, the total number of viewers is very, very small number (ironically about the same as the very small number in ratio to total USA population as the NRA is. Both have in common BIG MOUTHS and small memberships).
Most people watch reality shows, game shows, sitcoms, dramas, talk shows, movies, and not political talk
randome
(34,845 posts)This is the real start of the 21st century.
2012 is when real change truly began.
Sekhmets Daughter
(7,515 posts)BumRushDaShow
(129,064 posts)Keep the pressure on!
JackN415
(924 posts)Spitfire of ATJ
(32,723 posts)Question: How many PROUD Dittoheads do you know?
janx
(24,128 posts)Honestly, I can't stand it, and I'm 54. The a.m. talk radio era is finally coming to an end, thank Dog. It has contributed to so much misinformation and incivility... (I get my radio from Sirius/XM.) The audience for these shows is one of old people who are dwindling away and will have no more need for Gold Bond Medicated Powder or hair plugs.
joefree1
(4,901 posts)Rush is a down market.
bkurth
(12 posts)Either they'll keep him going until he dies of long-overdue natural causes, or he'll become the real-life Howard Beale, the first known man killed for lousy ratings.
janx
(24,128 posts)tens of thousands of people.
Financially, he's just fine.
NoPasaran
(17,291 posts)Yet somehow he's still on the air.
Let me know when they unplug his mic.
janx
(24,128 posts)He's an old fart talking to an audience of old farts. I can't stand listening to talk radio types, even liberal ones. The language is so loaded, and the talk is so cheap.
He's on the way out.
japple
(9,828 posts)listen to Rush Limbaugh, et. al. because they were only spewing fear and hate. She told me "No, that's what you're hearing. He is just stating what he believes" She also told me that NPR was very liberal. I finally told her that we had no common grounds for discussion on politics and/or media issues. We do, however, have many other things in common that we can talk about, so all is not lost. I like her and don't want to discourage friendship just because we don't happen to agree politically.
alp227
(32,026 posts)If you do much driving in rural areas -- e.g. between cities -- "Boss" Limbaugh's bloviations are often the only thing you can pick up on a car radio. Hey, that's what CD players are for.
Did Rush accrue hundreds of local radio affiliates across the country because his political views are mainstream? That's obviously not it. OK, so why IS his show so "popular?" Why do hundreds of stations around the country carry his show, the most widely syndicated talkfest in the country?
Glad you asked.
The real story is not generally well-known. The only reason I know is through my covering the business of radio for years for several major daily newspapers and also, for industry trade magazines like Radio World.
It's because -- ready for this? -- Rush's show was, and presumably still is, given away for free to many local radio stations.
This shocker is because of a little-known practice in broadcast syndication called a "barter deal." (Barter deals were briefly mentioned in Michael Wolff's first-rate recent piece on Rush in Vanity Fair).
Here's how a barter deal works: To launch the show, Limbaugh's syndicator, Premiere Radio Networks -- the same folks who syndicate wingnut du jour Glen Beck -- gave Limbaugh's three hours away -- that's right, no cash -- to local radio stations, mostly in medium and smaller markets, back in the early 1990's.
So, a local talk station got Rush's show for zilch. In exchange, Premiere took for itself much of the local station's available advertising time (roughly 15 minutes an hour) and packed the show with national ads it had already pre-sold.
titaniumsalute
(4,742 posts)Premiere Clear Channel has lost the revenue. Unfortunately the bloated old goat will make put just fine.
Zoeisright
(8,339 posts)That pig should burn in hell.
Apologies to pigs.
Ilsa
(61,695 posts)vile crap he was spewing. He talks for about fifteen minutes of the hour. The rest is commercials. Why would anyone want to sit around listening to commercials for forty-five minutes to hear three minute snippets of that disgusting man's opinion?
CrazyOrangeCat
(6,112 posts)Boggles the mind how anyone could be so bored as to listen to that sneering, bloated Nazi. For three gd hours.
I've come to the conclusion that it's like belonging to a special little club. They go into their crappy little clubhouse and share some good ole hatred and misinformation. I guess they've never really experienced real friendship.
It's a damned shame he's caused so much damage. Maybe he'll take up popping Vicodin again . . .
janx
(24,128 posts)Why would people (especially young people) choose to listen to that?
Mariana
(14,857 posts)Did you notice how badly he speaks? It was very hard to listen to, regardless of the content. He slurs, he stutters, he interrupts himself, and he repeats himself over and over and over again.
Tennessee Gal
(6,160 posts)sign that hate and stupidity were on the decline. Based on what I am observing in my local community, that is not happening. The lies and vitriol they spew are coming from somewhere. I believe it is a combination of idiotic right wing web sites, Fox, and Limbaugh.
Politics used to be fun. Now a lot of it is causing people to go berserk with threats and intimidation.
So sad.
Mariana
(14,857 posts)The stuff on the web sites, Fox, and Limbaugh et al just pales in comparison to the craziness in those e-mails.
Spitfire of ATJ
(32,723 posts)HIS FOX "News" propaganda has never been embraced by the rest of the company. This is the company of "The Simpsons" and "Futurama". It created hit shows like "Married with Children". The movie division put out academy award winning stuff like "The French Connection" and fun stuff like "Young Frankenstein" and you can BET there are people within that world that would like to make that joke of a propaganda outlet go away because it taints their work.
Speaking of: When is this going to get an update?
Some time in the 22nd century?
William769
(55,147 posts)Loudly
(2,436 posts)So many public service announcement place holders during his show. It takes real ideological commitment on the part of advertisers who want to alienate half or more of their potential business.
janx
(24,128 posts)I could listen to it where I grew up in the St. Louis area.
flyguyjake
(492 posts)Finally.
Va Lefty
(6,252 posts)Melinda
(5,465 posts)Couldn't happen to more deserving ... ummm, looking for the word.... creeps.
Melinda
(5,465 posts)Couldn't happen to more deserving ... ummm, looking for the word.... creeps.
Turbineguy
(37,337 posts)OK. That was a lie.
sheshe2
(83,785 posts)It couldn't have happened to a better man! LOL
LTR
(13,227 posts)All-news has been making a comeback over the past couple years. It's far more expensive to run an all-news station, but established stations make tons of money. The current top-billing station in the country? WTOP in Washington, DC, an all-news station.
Another format taking over the AM band is sports. ESPN and FOX Sports are both established, with Yahoo Sports also carried on quite a few stations. Two new high-profile startup sports radio networks, from CBS and NBC, will debut soon. The format does well because it targets the male audience very well, and like news, little worry about polarizing content.
How bad is conservotalk floundering, even on the format-starved AM band? Clear Channel recently blew up their talk stations in Boston and Atlanta. Boston went to a canned all-comedy format and the Atlanta station is now Spanish-language sports.They also started a "24/7 News" feed on IHeartRadio, and if successful, I definitely see it going to radio.
aletier_v
(1,773 posts)It's true! Capitalists will sell you the rope to hang them.
""Those rules are changing" because servicing debt is more important to the business than the quality of the content"
LeftInTX
(25,364 posts)heaven05
(18,124 posts)Flatpicker
(894 posts)as if he is losing he audience rather than the advertisers aren't willing to pay now that informed citizens can organize and boycott their products.
So, what good is having the ears if the wallets don't follow?
Don't think conservative radio is going away, they just need a new face to represent it. Rush ruined his image attacking Fluke. She wasn't a political figure.
Actually, this sounds worse for those of sound mind because if the programmers lower their standards even more in pursuit of revenue, the next one will make Rush look mild.
Berlum
(7,044 posts)He lied himself to the top, now he is lying his way to the bottom of the Republican cesspool he emerged from.
Cha
(297,275 posts)Sandra Fluke, baby!
RainDog
(28,784 posts)cindyperry2010
(846 posts)hope he loses all of it
DirtyDawg
(802 posts)...fuck him!
cheriemedium59
(212 posts)AlbertCat
(17,505 posts).... not even "Hee Haw" lasted forever....
a long time, but not forever.
still_one
(92,213 posts)Buddaman
(503 posts)and i hope the door hits in the ass on your way out
GaYellowDawg
(4,447 posts)Our troops shouldn't be subject to that kind of brainwashing.
DemoTex
(25,397 posts)I'm betting that he loses it.
doc03
(35,344 posts)allan01
(1,950 posts)LW1977
(1,235 posts)Hope winds up having to whore himself in the Dominican Republic
davepc
(3,936 posts)Advertisers are leaving AM in droves anyways, as it dosen't attract younger listeners and the listeners already there are just getting old er and older.
There is already a movement for news/talk and sports formats to migrate to FM which traditionally gets a younger audience.
Wednesdays
(17,380 posts)It'll be limited to high school sports, indie "garage band" music, and small-time talk radio (such as "how-to" shows).
Not that there's anything wrong with those things. It's just that there will no longer be any national networks, and so the programs' audience will be limited to small groups within the stations' listening areas.
RebelOne
(30,947 posts)I am tempted to call the programming manager and ask why they have that fat, lying, scumbag on my favorite radio station.
Maybe you should call. They might listen who knows?
LTR
(13,227 posts)They're about as much a news station as FOX News is. Meaning a bunch of wingnuts ranting about the news.
Don't you guys have an actual FM news station now?
RebelOne
(30,947 posts)LTR
(13,227 posts)WYAY 106.7. Recently flipped to all-news.
http://www.allnews1067.com/
Blue Owl
(50,393 posts)Interesting, seeing as how Ru$h claims he has so many millions of listeners...
Wednesdays
(17,380 posts)desertduck
(213 posts)Prayers for a swift death of hate radio.
Initech
(100,079 posts)LeftInTX
(25,364 posts)I don't watch Faux, but it's on at the gym.
He shows up as a "guest" like every night.
But he's so ugly & repulsive.
Don't know if he's made for TV, not even Faux.
Michigan Alum
(335 posts)He sort of pooh-poohs him when I mention him.
City Lights
(25,171 posts)ElboRuum
(4,717 posts)...really is just a matter of dollars and cents.
Truthfully, corporations don't care who they sponsor, so long as their ads get in front of the most people. The only thing that pulls that money back is if the thing they are sponsoring could be bad PR for them. Rush, in going full gonzo to keep his most rabid viewership, has crossed the line corporations are very attentive to, that line being where association with Rush goes from being good for their bottom line and reputation to being bad for their bottom line and reputation.
While the listenership may not have changed, the non-listenership backlash will be a problem since Rush's audience isn't their only consumer base.
KharmaTrain
(31,706 posts)A couple have been touched on...
1.) Rushbo now has competition. Cumulus...competitors to Bain/Cheap Channel/Premier has started their own hate talk network featuring Mike Hucklenutz. Cumulus operates several of rushbo's biggest affiliates: WABC, WLS, WBAP and KSFO...these stations are waiting out their existing contracts and will either drop rushbo or put him in less desireable time slots and try to make Hucklenutz the "voice". Cheap Channel just bought WOR in New York to have a New York station available when rushbo gets dumped at WABC.
2.) Rushbo was never about big money and revenues to the affiliates. It was all about cheap programming. Midday are always less profitable and desirable advertising time than morning and afternoon drives. Rushbo provided cheap programming during those off hours resulting in many local hosts and djs to lose their jobs. AM's deteriorated to the point that many AM stations are repeaters of satellite services and carry little if any local programming.
3.) Sports radio is thriving...and far less controversial than hate radio. Sports fans will still grab a radio to listen to their favorite team and is one of the few formats that thrive on AM. That said...there's been a move over the past two years to move sports talk stations onto FM to maximize radio's shrinking audience and to hold onto coveted team rights.
4.) Radio's on the verge of bankruptcy. Thanks to "deregulation" the large corporates bought every decent sized station in sight and paid top dollar for them. The bottom has fallen out of the market and the debts continue to pile up. I recently saw a report that shows local radio audience at 10% of the level they were prior to 2000 and falling. Next year Bain/Cheap Channel faces refinancing a 14 billion dollar debt...and there's no business model other than gutting the company that looks "attractive"...especially if Bain's boy isn't selected to be president.
Overall radio is in a world of hurt and rushbo is just one symptom as to why its declined. Cookie cutter formats and the destruction of local talent and origination have depleted what talent is left. It's a sad business to be around these days...
KamaAina
(78,249 posts)All the ad time will soon be bought up by Georgia-Pacific (Koch brothers).
librechik
(30,674 posts)He'll continue to do so--somebody will pay him for his tripe, even if there are ZERO advertisers.