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richardmyers

(71 posts)
Sun Oct 14, 2012, 07:00 PM Oct 2012

NEWS FLASH: Rush Limbaugh has lost "tremendous chunk of advertising revenue"; ad support "dwindling"

Bad news for Limbaugh and conservative talk radio:

"Tremendous chunk of advertising revenue" lost;
support from advertisers for conservative talk radio "dwindling..."

There have been tantalizing hints and news snippets. But now, radio industry insider Norman Pattiz has let the cat — a saber-tooth tiger, really — out of the bag. Talkers.com said of his keynote speech at this week's New Media Seminar...

(please follow link)

74 replies = new reply since forum marked as read
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NEWS FLASH: Rush Limbaugh has lost "tremendous chunk of advertising revenue"; ad support "dwindling" (Original Post) richardmyers Oct 2012 OP
great news outsideworld Oct 2012 #1
Glad to hear it treestar Oct 2012 #2
Yes, Yes, Yes... K&R defacto7 Oct 2012 #3
YUP! graham4anything Oct 2012 #4
Centuries don't always start on the mark. randome Oct 2012 #5
What lovely news....music to my ears... Sekhmets Daughter Oct 2012 #6
Good BumRushDaShow Oct 2012 #7
Hm.. people getting bored of him? JackN415 Oct 2012 #8
He is like,...sooooo last century.... Spitfire of ATJ Oct 2012 #43
No surprise. Who can listen to old men ranting and streams of obnoxious commercials? janx Oct 2012 #9
Hate and stupidity ain't selling like it used to joefree1 Oct 2012 #10
So now he becomes a wingnut welfare case? bkurth Oct 2012 #11
No, not by any means. That man has amassed a huge fortune scaring and misinforming janx Oct 2012 #22
I've been hearing about Limbaugh losing his advertisers for years and years and years NoPasaran Oct 2012 #12
The difference now is one of his audience and one of technology. janx Oct 2012 #15
A co-worker and I were discussing news media and I told her that I couldn't japple Oct 2012 #29
See this article "Limbaugh's dirty little secret of radio success" alp227 Oct 2012 #46
Rush hasnt lost anything... titaniumsalute Oct 2012 #13
Now throw his ass in jail for inciting violence. Zoeisright Oct 2012 #14
I tried listening earlier this year to get a flavor for the Ilsa Oct 2012 #16
I've tried to figure that out for twenty years. CrazyOrangeCat Oct 2012 #18
Exactly. And it is reaching the saturation point. janx Oct 2012 #19
I was stuck listening while I was visiting my folks. Mariana Oct 2012 #39
It's a start. Now if Fox News would lose viewership, that would be a true Tennessee Gal Oct 2012 #17
Don't forget those loony e-mails the RWers pass around. Mariana Oct 2012 #40
I've already said the Board of Directors at Fox could pull the plug after Ruppert dies. Spitfire of ATJ Oct 2012 #49
Good! William769 Oct 2012 #20
Glaringly obvious on WLS in Chicago. Loudly Oct 2012 #21
This is a good sign. WLS is huge. janx Oct 2012 #27
I'm shocked! People don't want to hear hatred, bigotry and lies??? What has this country come to! flyguyjake Oct 2012 #23
. . . janx Oct 2012 #28
Best freakin news I've heard in the last 10 days! Va Lefty Oct 2012 #24
He's been tossed out of Fresno (Central CA), along with that Hammity guy... Melinda Oct 2012 #25
He's been tossed out of Fresno (Jim Robinson/FR land), along with that Hammity guy... Melinda Oct 2012 #52
My heart bleeds. Turbineguy Oct 2012 #26
Yes sheshe2 Oct 2012 #30
The tide is turning against conservotalk radio LTR Oct 2012 #31
Bain kills everything with debt... even conservative radio. aletier_v Oct 2012 #32
LOL- So true LeftInTX Oct 2012 #63
good heaven05 Oct 2012 #33
This doesn't sound Flatpicker Oct 2012 #34
Rush pulled himself down by his own damn Republican lies Berlum Oct 2012 #35
3 words.. Cha Oct 2012 #36
good read. social media and pressure work against hate speech n/t RainDog Oct 2012 #37
boo fucking hoo cindyperry2010 Oct 2012 #38
Good... DirtyDawg Oct 2012 #41
The fat mean bastard is going down!! cheriemedium59 Oct 2012 #42
Well, y'know.... AlbertCat Oct 2012 #44
If that happened to anyone else they would be fired /nt still_one Oct 2012 #45
adios Buddaman Oct 2012 #47
I'll feel a whole lot better when he's pulled from Armed Forces Radio. GaYellowDawg Oct 2012 #48
Is the RepoMan gonna get his Gulfstream V? DemoTex Oct 2012 #50
Good I hope the fat SOB starves n/t doc03 Oct 2012 #51
reNEWS FLASH: Rush Limbaugh has lost "tremendous chunk of advertising revenue"; ad support "dwindlin allan01 Oct 2012 #53
Great news. LW1977 Oct 2012 #54
AM as a band is dying. The demo's are *old* davepc Oct 2012 #55
50 years from now AM radio will be a totally local medium Wednesdays Oct 2012 #65
He is now on the local news station here in Atlanta. RebelOne Oct 2012 #56
Yes Sadiedog Oct 2012 #57
WSB a news station? LTR Oct 2012 #58
Nope, not here in the Atlanta area. Everything is right wing. n/t RebelOne Oct 2012 #72
Ah, found it! LTR Oct 2012 #74
And yet, there is no reflection of the "Dittohead Dip" in the polls Blue Owl Oct 2012 #59
That's because ALL dittoheads are dips Wednesdays Oct 2012 #66
I'll believe the death of it when i read about it. Until then, i will continue my nightly desertduck Oct 2012 #60
We can't outlaw hate radio but we can certainly bankrupt it! Initech Oct 2012 #61
I hope he doesn't get a gig on Faux LeftInTX Oct 2012 #62
My wing nut brother who used to idolize Rush and listened to him for years no longer does... Michigan Alum Oct 2012 #64
Great news! Made my day! City Lights Oct 2012 #67
Corporate sponsorship... ElboRuum Oct 2012 #68
Other Reasons... KharmaTrain Oct 2012 #69
Not to worry. KamaAina Oct 2012 #70
He started out by offering his show free to radio stations. librechik Oct 2012 #71
Who? n/t zappaman Oct 2012 #73
 

graham4anything

(11,464 posts)
4. YUP!
Sun Oct 14, 2012, 07:03 PM
Oct 2012

and when one looks at ratings for radio and tv
the total for all political talk on radio has dropped

I believe that Howard Stern, even on satellite so overshadows political talk

and though fox is still #1 on tv cable politics, the total number of viewers is very, very small number (ironically about the same as the very small number in ratio to total USA population as the NRA is. Both have in common BIG MOUTHS and small memberships).
Most people watch reality shows, game shows, sitcoms, dramas, talk shows, movies, and not political talk

 

randome

(34,845 posts)
5. Centuries don't always start on the mark.
Sun Oct 14, 2012, 07:04 PM
Oct 2012

This is the real start of the 21st century.

2012 is when real change truly began.

janx

(24,128 posts)
9. No surprise. Who can listen to old men ranting and streams of obnoxious commercials?
Sun Oct 14, 2012, 07:10 PM
Oct 2012

Honestly, I can't stand it, and I'm 54. The a.m. talk radio era is finally coming to an end, thank Dog. It has contributed to so much misinformation and incivility... (I get my radio from Sirius/XM.) The audience for these shows is one of old people who are dwindling away and will have no more need for Gold Bond Medicated Powder or hair plugs.

bkurth

(12 posts)
11. So now he becomes a wingnut welfare case?
Sun Oct 14, 2012, 07:27 PM
Oct 2012

Either they'll keep him going until he dies of long-overdue natural causes, or he'll become the real-life Howard Beale, the first known man killed for lousy ratings.

janx

(24,128 posts)
22. No, not by any means. That man has amassed a huge fortune scaring and misinforming
Sun Oct 14, 2012, 08:11 PM
Oct 2012

tens of thousands of people.

Financially, he's just fine.

NoPasaran

(17,291 posts)
12. I've been hearing about Limbaugh losing his advertisers for years and years and years
Sun Oct 14, 2012, 07:31 PM
Oct 2012

Yet somehow he's still on the air.

Let me know when they unplug his mic.

janx

(24,128 posts)
15. The difference now is one of his audience and one of technology.
Sun Oct 14, 2012, 07:40 PM
Oct 2012

He's an old fart talking to an audience of old farts. I can't stand listening to talk radio types, even liberal ones. The language is so loaded, and the talk is so cheap.

He's on the way out.

japple

(9,828 posts)
29. A co-worker and I were discussing news media and I told her that I couldn't
Sun Oct 14, 2012, 08:31 PM
Oct 2012

listen to Rush Limbaugh, et. al. because they were only spewing fear and hate. She told me "No, that's what you're hearing. He is just stating what he believes" She also told me that NPR was very liberal. I finally told her that we had no common grounds for discussion on politics and/or media issues. We do, however, have many other things in common that we can talk about, so all is not lost. I like her and don't want to discourage friendship just because we don't happen to agree politically.

alp227

(32,026 posts)
46. See this article "Limbaugh's dirty little secret of radio success"
Sun Oct 14, 2012, 09:32 PM
Oct 2012
http://www.huffingtonpost.com/bill-mann/limbaughs-dirty-little-se_b_185965.html

Ever wonder why Rush "Boss" Limbaugh's syndicated radio show is all over the place like the proverbial cheap suit?

If you do much driving in rural areas -- e.g. between cities -- "Boss" Limbaugh's bloviations are often the only thing you can pick up on a car radio. Hey, that's what CD players are for.

Did Rush accrue hundreds of local radio affiliates across the country because his political views are mainstream? That's obviously not it. OK, so why IS his show so "popular?" Why do hundreds of stations around the country carry his show, the most widely syndicated talkfest in the country?

Glad you asked.

The real story is not generally well-known. The only reason I know is through my covering the business of radio for years for several major daily newspapers and also, for industry trade magazines like Radio World.

It's because -- ready for this? -- Rush's show was, and presumably still is, given away for free to many local radio stations.

This shocker is because of a little-known practice in broadcast syndication called a "barter deal." (Barter deals were briefly mentioned in Michael Wolff's first-rate recent piece on Rush in Vanity Fair).

Here's how a barter deal works: To launch the show, Limbaugh's syndicator, Premiere Radio Networks -- the same folks who syndicate wingnut du jour Glen Beck -- gave Limbaugh's three hours away -- that's right, no cash -- to local radio stations, mostly in medium and smaller markets, back in the early 1990's.

So, a local talk station got Rush's show for zilch. In exchange, Premiere took for itself much of the local station's available advertising time (roughly 15 minutes an hour) and packed the show with national ads it had already pre-sold.

titaniumsalute

(4,742 posts)
13. Rush hasnt lost anything...
Sun Oct 14, 2012, 07:31 PM
Oct 2012

Premiere Clear Channel has lost the revenue. Unfortunately the bloated old goat will make put just fine.

Ilsa

(61,695 posts)
16. I tried listening earlier this year to get a flavor for the
Sun Oct 14, 2012, 07:41 PM
Oct 2012

vile crap he was spewing. He talks for about fifteen minutes of the hour. The rest is commercials. Why would anyone want to sit around listening to commercials for forty-five minutes to hear three minute snippets of that disgusting man's opinion?

CrazyOrangeCat

(6,112 posts)
18. I've tried to figure that out for twenty years.
Sun Oct 14, 2012, 08:05 PM
Oct 2012

Boggles the mind how anyone could be so bored as to listen to that sneering, bloated Nazi. For three gd hours.

I've come to the conclusion that it's like belonging to a special little club. They go into their crappy little clubhouse and share some good ole hatred and misinformation. I guess they've never really experienced real friendship.

It's a damned shame he's caused so much damage. Maybe he'll take up popping Vicodin again . . .

janx

(24,128 posts)
19. Exactly. And it is reaching the saturation point.
Sun Oct 14, 2012, 08:08 PM
Oct 2012

Why would people (especially young people) choose to listen to that?

Mariana

(14,857 posts)
39. I was stuck listening while I was visiting my folks.
Sun Oct 14, 2012, 09:11 PM
Oct 2012

Did you notice how badly he speaks? It was very hard to listen to, regardless of the content. He slurs, he stutters, he interrupts himself, and he repeats himself over and over and over again.

Tennessee Gal

(6,160 posts)
17. It's a start. Now if Fox News would lose viewership, that would be a true
Sun Oct 14, 2012, 07:56 PM
Oct 2012

sign that hate and stupidity were on the decline. Based on what I am observing in my local community, that is not happening. The lies and vitriol they spew are coming from somewhere. I believe it is a combination of idiotic right wing web sites, Fox, and Limbaugh.

Politics used to be fun. Now a lot of it is causing people to go berserk with threats and intimidation.

So sad.

Mariana

(14,857 posts)
40. Don't forget those loony e-mails the RWers pass around.
Sun Oct 14, 2012, 09:13 PM
Oct 2012

The stuff on the web sites, Fox, and Limbaugh et al just pales in comparison to the craziness in those e-mails.

 

Spitfire of ATJ

(32,723 posts)
49. I've already said the Board of Directors at Fox could pull the plug after Ruppert dies.
Sun Oct 14, 2012, 09:49 PM
Oct 2012

HIS FOX "News" propaganda has never been embraced by the rest of the company. This is the company of "The Simpsons" and "Futurama". It created hit shows like "Married with Children". The movie division put out academy award winning stuff like "The French Connection" and fun stuff like "Young Frankenstein" and you can BET there are people within that world that would like to make that joke of a propaganda outlet go away because it taints their work.

Speaking of: When is this going to get an update?



Some time in the 22nd century?

 

Loudly

(2,436 posts)
21. Glaringly obvious on WLS in Chicago.
Sun Oct 14, 2012, 08:11 PM
Oct 2012

So many public service announcement place holders during his show. It takes real ideological commitment on the part of advertisers who want to alienate half or more of their potential business.

Melinda

(5,465 posts)
25. He's been tossed out of Fresno (Central CA), along with that Hammity guy...
Sun Oct 14, 2012, 08:13 PM
Oct 2012

Couldn't happen to more deserving ... ummm, looking for the word.... creeps.

Melinda

(5,465 posts)
52. He's been tossed out of Fresno (Jim Robinson/FR land), along with that Hammity guy...
Sun Oct 14, 2012, 09:53 PM
Oct 2012

Couldn't happen to more deserving ... ummm, looking for the word.... creeps.

LTR

(13,227 posts)
31. The tide is turning against conservotalk radio
Sun Oct 14, 2012, 08:36 PM
Oct 2012

All-news has been making a comeback over the past couple years. It's far more expensive to run an all-news station, but established stations make tons of money. The current top-billing station in the country? WTOP in Washington, DC, an all-news station.

Another format taking over the AM band is sports. ESPN and FOX Sports are both established, with Yahoo Sports also carried on quite a few stations. Two new high-profile startup sports radio networks, from CBS and NBC, will debut soon. The format does well because it targets the male audience very well, and like news, little worry about polarizing content.

How bad is conservotalk floundering, even on the format-starved AM band? Clear Channel recently blew up their talk stations in Boston and Atlanta. Boston went to a canned all-comedy format and the Atlanta station is now Spanish-language sports.They also started a "24/7 News" feed on IHeartRadio, and if successful, I definitely see it going to radio.

aletier_v

(1,773 posts)
32. Bain kills everything with debt... even conservative radio.
Sun Oct 14, 2012, 08:36 PM
Oct 2012

It's true! Capitalists will sell you the rope to hang them.

""Those rules are changing" because servicing debt is more important to the business than the quality of the content"

Flatpicker

(894 posts)
34. This doesn't sound
Sun Oct 14, 2012, 08:50 PM
Oct 2012

as if he is losing he audience rather than the advertisers aren't willing to pay now that informed citizens can organize and boycott their products.

So, what good is having the ears if the wallets don't follow?

Don't think conservative radio is going away, they just need a new face to represent it. Rush ruined his image attacking Fluke. She wasn't a political figure.

Actually, this sounds worse for those of sound mind because if the programmers lower their standards even more in pursuit of revenue, the next one will make Rush look mild.

Berlum

(7,044 posts)
35. Rush pulled himself down by his own damn Republican lies
Sun Oct 14, 2012, 08:52 PM
Oct 2012

He lied himself to the top, now he is lying his way to the bottom of the Republican cesspool he emerged from.

GaYellowDawg

(4,447 posts)
48. I'll feel a whole lot better when he's pulled from Armed Forces Radio.
Sun Oct 14, 2012, 09:40 PM
Oct 2012

Our troops shouldn't be subject to that kind of brainwashing.

davepc

(3,936 posts)
55. AM as a band is dying. The demo's are *old*
Sun Oct 14, 2012, 10:01 PM
Oct 2012

Advertisers are leaving AM in droves anyways, as it dosen't attract younger listeners and the listeners already there are just getting old er and older.

There is already a movement for news/talk and sports formats to migrate to FM which traditionally gets a younger audience.

Wednesdays

(17,380 posts)
65. 50 years from now AM radio will be a totally local medium
Mon Oct 15, 2012, 10:29 AM
Oct 2012

It'll be limited to high school sports, indie "garage band" music, and small-time talk radio (such as "how-to" shows).

Not that there's anything wrong with those things. It's just that there will no longer be any national networks, and so the programs' audience will be limited to small groups within the stations' listening areas.

RebelOne

(30,947 posts)
56. He is now on the local news station here in Atlanta.
Sun Oct 14, 2012, 10:13 PM
Oct 2012

I am tempted to call the programming manager and ask why they have that fat, lying, scumbag on my favorite radio station.

LTR

(13,227 posts)
58. WSB a news station?
Mon Oct 15, 2012, 12:01 AM
Oct 2012

They're about as much a news station as FOX News is. Meaning a bunch of wingnuts ranting about the news.

Don't you guys have an actual FM news station now?

Blue Owl

(50,393 posts)
59. And yet, there is no reflection of the "Dittohead Dip" in the polls
Mon Oct 15, 2012, 12:44 AM
Oct 2012

Interesting, seeing as how Ru$h claims he has so many millions of listeners...

desertduck

(213 posts)
60. I'll believe the death of it when i read about it. Until then, i will continue my nightly
Mon Oct 15, 2012, 12:46 AM
Oct 2012

Prayers for a swift death of hate radio.

LeftInTX

(25,364 posts)
62. I hope he doesn't get a gig on Faux
Mon Oct 15, 2012, 03:32 AM
Oct 2012

I don't watch Faux, but it's on at the gym.

He shows up as a "guest" like every night.

But he's so ugly & repulsive.
Don't know if he's made for TV, not even Faux.

Michigan Alum

(335 posts)
64. My wing nut brother who used to idolize Rush and listened to him for years no longer does...
Mon Oct 15, 2012, 04:12 AM
Oct 2012

He sort of pooh-poohs him when I mention him.

ElboRuum

(4,717 posts)
68. Corporate sponsorship...
Mon Oct 15, 2012, 03:29 PM
Oct 2012

...really is just a matter of dollars and cents.

Truthfully, corporations don't care who they sponsor, so long as their ads get in front of the most people. The only thing that pulls that money back is if the thing they are sponsoring could be bad PR for them. Rush, in going full gonzo to keep his most rabid viewership, has crossed the line corporations are very attentive to, that line being where association with Rush goes from being good for their bottom line and reputation to being bad for their bottom line and reputation.

While the listenership may not have changed, the non-listenership backlash will be a problem since Rush's audience isn't their only consumer base.

KharmaTrain

(31,706 posts)
69. Other Reasons...
Mon Oct 15, 2012, 03:43 PM
Oct 2012

A couple have been touched on...

1.) Rushbo now has competition. Cumulus...competitors to Bain/Cheap Channel/Premier has started their own hate talk network featuring Mike Hucklenutz. Cumulus operates several of rushbo's biggest affiliates: WABC, WLS, WBAP and KSFO...these stations are waiting out their existing contracts and will either drop rushbo or put him in less desireable time slots and try to make Hucklenutz the "voice". Cheap Channel just bought WOR in New York to have a New York station available when rushbo gets dumped at WABC.

2.) Rushbo was never about big money and revenues to the affiliates. It was all about cheap programming. Midday are always less profitable and desirable advertising time than morning and afternoon drives. Rushbo provided cheap programming during those off hours resulting in many local hosts and djs to lose their jobs. AM's deteriorated to the point that many AM stations are repeaters of satellite services and carry little if any local programming.

3.) Sports radio is thriving...and far less controversial than hate radio. Sports fans will still grab a radio to listen to their favorite team and is one of the few formats that thrive on AM. That said...there's been a move over the past two years to move sports talk stations onto FM to maximize radio's shrinking audience and to hold onto coveted team rights.

4.) Radio's on the verge of bankruptcy. Thanks to "deregulation" the large corporates bought every decent sized station in sight and paid top dollar for them. The bottom has fallen out of the market and the debts continue to pile up. I recently saw a report that shows local radio audience at 10% of the level they were prior to 2000 and falling. Next year Bain/Cheap Channel faces refinancing a 14 billion dollar debt...and there's no business model other than gutting the company that looks "attractive"...especially if Bain's boy isn't selected to be president.

Overall radio is in a world of hurt and rushbo is just one symptom as to why its declined. Cookie cutter formats and the destruction of local talent and origination have depleted what talent is left. It's a sad business to be around these days...

librechik

(30,674 posts)
71. He started out by offering his show free to radio stations.
Mon Oct 15, 2012, 04:30 PM
Oct 2012

He'll continue to do so--somebody will pay him for his tripe, even if there are ZERO advertisers.

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