EJ Dionne: Romney the product

As he tries to engineer a comeback in this week’s presidential debate, President Obama needs to recognize two things. First, when it comes to politics, Mitt Romney treats himself as a product, not a person. Second, Republicans cannot defend their proposals in terms that are acceptable to a majority of voters.

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But there’s an underlying reason for Romney’s shape-shifting. It’s the same reason Rep. Paul Ryan always resorts to impressive-sounding budget speak and mathematical gobbledygook to evade explaining the impact of his budgets on actual human beings.

Romney, Ryan and the entire right know that their most deeply held belief — the one on which they won’t compromise — is rejected by the vast majority of Americans. That’s their faith that every problem in the economy and in society can be solved by throwing more money at rich people through tax cuts.

Vice President Biden kept Ryan on the defensive during most of Thursday night’s debate precisely because he refused to let anything distract him from driving this central point home. Without pause and without mercy, Biden kept bringing viewers back to the obsession of the current Republican Party with “taking care of only the very wealthy.”

Obama doesn’t have to look angry or agitated in this week’s debate. He simply needs to invite voters to see that Romney, the product, will give them no clue as to what Romney, the person, might do as president. Romney keeps changing the packaging because he knows that the policies inside the box are not what voters are looking for.