‘Binders Full of Women’ May Help One Woman Get a Job

http://blogs.wsj.com/atwork/2012/10/17/romney-binders-full-of-women-sparks-fame-for-laid-off-blogger/

Veronica De Souza knew she was onto something as soon as Mitt Romney uttered the now-infamous words “binders full of women” during Tuesday’s presidential debate.

“I thought, ‘Oh, boy,’” she said, when he used the phrase to describe how he found and recruited women to his Cabinet while he was governor of Massachusetts.

And so the instantly viral Tumblr Binders Full of Women was born, along with a host of attendant Twitter accounts like “@BindersofWomen, “@Romneys_Binder” and “@RomneyBinders”

De Souza’s sudden celebrity was certainly well-timed. In a move that illustrates the difficulties many young workers face these days, the 23-year-old learned she was being laid off from her job as a social media manager at a technology startup just hours before Tuesday’s debate.
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