Romney has read the polls.

62% want BIG change.

He's playing on it.

The president has a great opportunity to turn Romney's "Big Change Speech" on its head by pointing out the BIG CATASTROPHIC CHANGE that will come if Romney wins the presidency.

The key word is BIG!

Come on, Mr. President, don't let him get away with it.

I don't think he has to do that. He might not have the time anyway.

Doesn't have the time?

When an opportunity arises, you make time!

And this is an opportunity.

Don't you see Romney's closing argument?

For the next 11 days, he's going with the promise of BIG CHANGE.

It has an appeal to it. It's what 62% want.

And the president has an opportunity to TOTALLY CRUSH that closing argument by turning it on its head and spelling out the BIG CATASTROPHIC CHANGES coming if Romney wins.

The president has to REDEFINE what BIG CHANGE means or Romney will win the closing argument. He can't let Romney define what BIG CHANGE is.

(Plus, the president, after redefining what BIG CHANGE means if Romney wins, then has to close his speech with the PROGRESS we've made, the real big changes -- going from 850,000 jobs lost a month when he took office, to 5.2 million new jobs and 31 straight months of job growth.)

Calm down! He may have some more campaign speeches in the works. Every time romnut farts, the President doesn't have to respond.

I think this is the CLOSING THEME for Romney.

I think this is all we are going to hear about for the next 11 days.

BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE, BIG CHANGE,
and on and on.

I have a feeling all the ads, all the speeches, everything in Romney's campaign is going to center around this phrase.

This is not a fart by Romney. It's not a one-day thing.

It's his closing argument.

Don't let Romney define what BIG CHANGE is!

BIG CHANGE is Romney's closing argument. It has an appeal. (He knows that's what 62% in the polls are calling for.).

BIG CHANGE is a closing argument that could tip the scale in this all-too close election.

If you let your opponent define the terms, you lose!

The rule is, define or be defined!

News Nation with Tamron Hall opens with The Big Change theme that Romney is hammering home, repeating again and again.

Maybe I'm wrong, but I think this is what we're going to be hit with for the remaining eleven days.

"Big Change" has an appeal. Don't fool yourself. Yeah, to those of us who keep track, it's empty rhetoric. But to the millions and millions who don't pay close attention -- who don't watch Rachel and Ed -- it will have an appeal.