"Romney lost because Obama beat him"

http://www.dailykos.com/story/2012/11/10/1160115/-Romney-lost-because-Obama-beat-him

This is a Daily Kos diary by aboyer. I don't usually post straight from Daily Kos, because I figure everyone can easily go there and read if they want to.

But this diary is a great wrap-up for what we have experienced this week.

QUOTE:

It wasn't a storm named Sandy. It wasn't a governor named Christie. It wasn't bad GOP candidates. It wasn't abortion. It wasn't Carl Rove. It wasn't Ann Coulter, Rush Limbaugh, Glen Beck, Hannity, Trump or Sununu. It wasn't George Bush. It wasn't a shifting demographic. It was simply an old-fashioned ass-kicking by a smart man and his campaign team living in the real world.

SNIP>

It's not a surprise that our nation's demographics shifted...The shift began in the late 80s with projections of larger populations of Latinos, Hispanics and Cuban-Americans. Astute business people know this. As a businessman, Romney failed at business 101: know the market. It's not enough to trash the other product. New Coke won the taste against Pepsi. We know how they worked out.

Obama knew the market. He made no assumptions about who would or wouldn't turn out. He went after every possible voter. Romney relied on one segment of the population and insulted everyone else. Obama used data and leveraged his grassroots operation to turn out the vote while Romney's people dismissed data to stay in never never land.

Romney didn't prepare to win. He prepared to lose but just didn't know it. He thought all he had to do was show up, play by his own rules, put his name on the ballot, wink at voter ID laws, and he would win the White House.

SNIP, AND MORE AT LINK ABOVE