GOP attack ads do Obama’s Job for him, says legendary ad man and devout Republican

http://www.thedailybeast.com/articles/2012/01/20/gop-attack-ads-do-obama-s-job-for-him-says-jerry-della-femina.html

GOP Attack Ads Do Obama’s Job for Him, Says Jerry Della Femina

Jan 20, 2012 5:08 PM EST

Veteran advertising executive Jerry Della Femina talks about how the Republican Party is destroying itself in a merciless ad war in which the candidates eviscerate each other—not the president.

Over the past week, the probability of being in South Carolina and not seeing a Republican political ad was pretty low. Counterintuitively, it’s a fact that Jerry Della Femina—legendary ad man and devout Republican—finds “sad.” snip

“Obama couldn’t hurt these guys anywhere near as much as they’re hurting each other,” he said lugubriously. “They’re basically doing his job. They will eventually get him reelected.”

“I remember when the Democrats were running against each other—Hillary Clinton, John Edwards, Joe Biden, Barack Obama—they didn’t do this. They didn’t have this kind of advertising against each other. What it says is—and I say this as a Republican—is that Democrats are smarter than Republicans when it comes to getting elected.”