2DayFM to Resume Advertising But Profits to Be Donated to Nurse's Family

Dec 11, 2012 6:13 AM EST

The owner of radio station 2DayFM has said it will resume advertising on its Sydney radio station but that all profits until the end of the year will be donated tot he family of Jacintah Saldanha, the nurse who took her life after she was duped by two DJs making a prank call to the London hospital where Kate Middleton was beign trated for acute morning sickness.

Southern Cross Media said today it would make a minimum $500,000 donation to a fund to help the family of Ms Saldanha, who transferred the DJs call to another nurse who then divulged the details about the pregnant Duchess of Cambridge.

Ms Saldanha took her own life on Friday...

"All profits from advertising on 2DayFM until the end of the year will be donated to an appropriate fund that will directly benefit the family of Jacintha Saldanha," Southern Cross Media said in a statement. Southern Cross Austereo today reiterates its deep regret for what has taken place in these tragic and unforeseen circumstances and offers its condolences to the family of Jacintha Saldanha."

Southern Cross chief executive Rhys Holleran told the Sydney Morning Herald the company was deeply saddened by "this tragic and unforseen event and offers its condolences to the family of Jacintha Saldanha."

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