Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

xchrom

(108,903 posts)
Wed Dec 26, 2012, 06:25 AM Dec 2012

How Gun Sellers Use Video Games To Promote Their Brands

http://www.businessinsider.com/how-gun-sellers-use-video-games-to-promote-their-brands-2012-12



Electronic Arts, the maker of the popular Medal of Honor video game series, had a promotional deal with the McMillan Group (which makes sniper rifles), and Magpul (which sells accessories for assault weapons) in which the company's weapons are promoted to game players, according to The New York Times,
Gunmakers license their brands to EA so that Call of Duty - Black Ops II features Barrett and Browning weapons, and Battlefield 3 features Colt, Heckler & Koch, Glock and Beretta firearms, the paper reports.

The deals are done partly for legal reasons -- it can be risky to depict a weapon in a game without the permission of the maker -- and partly as co-promotions, The Times reports. (Here's a Magpul promo video for Medal of Honor.)

Those deals are coming in for more scrutiny in the light of the Newtown massacre, in which shooter Adam Lanza is said to have played many hours of Call of Duty before going on a rampage that killed 27 children and adults. Also, Anders Breivik, the Norwegian who killed 77 people in 2010, is said to have "trained" himself before he committed murder by playing Call of Duty.




Read more: http://www.businessinsider.com/how-gun-sellers-use-video-games-to-promote-their-brands-2012-12#ixzz2G9VIi1dx
7 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
How Gun Sellers Use Video Games To Promote Their Brands (Original Post) xchrom Dec 2012 OP
I don't remember the video game level in Call of Duty OneTenthofOnePercent Dec 2012 #1
how do pilots reach a high level of expertise . . . . DrDan Dec 2012 #2
That anagoly is full of fail. OneTenthofOnePercent Dec 2012 #3
but it is certainly a fact that expertise in flying can be gained by a means other than an aircraft DrDan Dec 2012 #4
For certain things, yes. OneTenthofOnePercent Dec 2012 #6
Confirmation Of The Obvious. Thanks, NY Times. (nt) Paladin Dec 2012 #5
Those who blame video games are the biggest jackasses on the planet. trumad Dec 2012 #7
 

OneTenthofOnePercent

(6,268 posts)
1. I don't remember the video game level in Call of Duty
Wed Dec 26, 2012, 06:41 AM
Dec 2012

Where you murder your mom and then slaughter 26 others in an elementary school.

And seriously... they say another shooter "trained" himself hitting buttons of a gamepad on first person shooter?!? For fuck's sake, that's ridiculous. That sounds about as asinine as saying your little boy is training for a professional sports career in the NFL by playing Madden 2012 on the XBOX for 4 hours/day.

I'm in Afghanistan... right now, as I type this. (seriously) When we're bored without anything in particular to do or at the end of the day we fire up the consoles and play Call of Duty BOII (or Halo, or MMA or whatever) sounds messed up, but hey, whatever. We do it because it's entertainment and totally detached from the fact that we're stuck in a shithole country. It's a nice distraction. It it not realistic and it is not preparation or practice in any way shape or form. All it will do is make you fat your eyes strained. The dudes probably spent so much time playing video games because their real-word lives sucked... they certainly didn't shoot everyone up because they were happy.

Everyone seems so hell-bent on blaming everything possible but the actual asshole who shot the people (mental illness, guns, his mother, video games, etc...).

 

OneTenthofOnePercent

(6,268 posts)
3. That anagoly is full of fail.
Wed Dec 26, 2012, 08:27 AM
Dec 2012

The concept of using a virtual system to practice real events is technically present, but the details and level of system relationship just aren't there. You are comparing a $300 console game to a multimillion dollar super-computer powered flight simulator. I'm guessing I've got more hands on experience with military flight simulators than the average person, so believe me... that comparison is laughable.

A) A weapon's manual of arms is in no way related to two joysticks, a D-Pad, and a few buttons. A real flight simulator has *identical* control interfaces, look and feel. The seat, avionics interface and all other relevant equipment will be present. This builds muscle-memory reflexes and reaction times.

B) A simulator is programmed to test specific upcoming real-world missions or scenarios. This builds system knowledge as to how your system would react to numerous inputs. There's a bit more than 16 buttons in a cockpit. Like I said before, there's no school-shooting levels to be found in C.O.D. and I don't think clearing a hijacked-freighter full of Russian Spetsnaz to disarm a nuke by down holding the 'X' button is terribly good practice.

C) Most FPS video game levels exist in a vacuum, you generally can't deviate from a storyline. A real flight simulator gives you realistic free will. Although your instructors usually crawl up your ass long before your simulated flight to Walter Reed makes an unscheduled stop in Amsterdam.

The army has simulated ammo-free gun ranges & scenarios to practice on. Exercises like this, basically real-world video games, actually DO provide for a safe practice environment where you can learn.

DrDan

(20,411 posts)
4. but it is certainly a fact that expertise in flying can be gained by a means other than an aircraft
Wed Dec 26, 2012, 08:39 AM
Dec 2012

that sitting behind a console can take one to a higher skill level . . . .

you can defend your "hobby" all you like - but those are the facts.

 

OneTenthofOnePercent

(6,268 posts)
6. For certain things, yes.
Wed Dec 26, 2012, 08:47 AM
Dec 2012

I will continue to assert that a consumer console/computer game makes a terrible training aid for a first person shooter (which is what is mentioned in the OP.

 

trumad

(41,692 posts)
7. Those who blame video games are the biggest jackasses on the planet.
Wed Dec 26, 2012, 08:57 AM
Dec 2012

What---they don't play video games in other parts of the world?

Latest Discussions»General Discussion»How Gun Sellers Use Video...