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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsJC Penney Brings Back The Big Discounts It Ditched Last Year In A Bid To Woo Back Shoppers
J.C. Penney is bringing back sales.
The struggling department store chain this week will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared, CEO Ron Johnson told The Associated Press.
Penney also plans to add price tags or signs for more than half of its merchandise to show customers how much they're saving by shopping at the chain — a strategy used by a few other retailers. For store branded items such as Arizona, Penney will show comparison prices from competitors.
The moves are a reversal for Penney on the eve of the one-year anniversary when it vowed to almost completely get rid of the sales that Americans covet but that cut into a store's profits. The idea was to offer everyday low prices that customers could count on rather than the nearly 600 fleeting discounts, coupons and sales it once offered.
The bold plan has been closely watched by others in the retail industry, which commonly offers deep discounts to draw shoppers. But so far the experiment has served as a cautionary tale of how difficult it is to change shoppers' habits: Penney next month is expected to report its fourth consecutive quarter of big sales drops and profit losses. After losing more than half of its value, Penney stock is trading at about $19. And the company's credit ratings are in junk status.
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http://www.winnipegfreepress.com/business/penney-brings-back-the-big-discounts-it-ditched-last-year-in-a-bid-to-woo-back-shoppers-188708031.html
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RC
(25,592 posts)Most place have Small, Medium and Large shirts. The actual sizes vary all over the place.
Penney's has actual sizes. 16, 16½, 17, 17½, etc. Good quality, too. I won't buy my shirts at any other place.
Purveyor
(29,876 posts)before the holidays.
el_bryanto
(11,804 posts)Pennys has good shirts.
MichiganVote
(21,086 posts)
Lydia Leftcoast
(48,217 posts)they are my principal source of socks, underwear, T-shirts, turtlenecks, and other such wardrobe staples that don't change much from year to year.
bongbong
(5,436 posts)I sure hope they don't pay that CEO much money.
This exact thing happened about 15 years ago with Sears.
OriginalGeek
(12,132 posts)I may not get my fancy go to meetin' clothes there but i find a lot everyday work clothes and shirts (dockers, Polo style, socks and stuff) there. I actually like the clothes at Dillards and Nordstroms better but I love me some Ellen.
So many people (including me) DON'T go to places because of their spokespeople or management or other policy reasons that I feel if I'm gonna do that then I better damn sure go to places that stick up for people and I feel JCP did right by Ellen so they get my dollars.
KT2000
(20,587 posts)I went in after Christmas and they had hardly any stock - they had sold out so much for Christmas. As they restock that merchandise is selling out too.
Our rather isolated area was taken over by two Walmart super stores. Pennys is the only other option.
PennsylvaniaMatt
(966 posts)They got rid of "sales", but they drastically cut prices on most of their merchandise. For example, the dress shirts I buy from them used to be a "Regular Price" of $30, and every once in a while, they would lower to price down to $15. With the new marketing approach, they permanently cut the price down to $15. They did this most products - lower the prices, in some cases 40 to 50%.
I have heard a number of people complain about it, simply because they like to see the word "sale" or discount. Most other department stores, though, drastically raise the price of their products, and then have "60% off", "70% off" to give the illusion that the consumer is saving money. The retail industry has really brainwashed the average consumer. Kohls is probably the WORST perpetrator! I have probably been in Kohls twice in my life and never intend on shopping there, partly because I feel the consumer is being taken for a ride. With Kohls, you are essentially paying prices similar to what you would pay in a store like Macy's for Wal-Mart quality products.
msongs
(67,441 posts)Purveyor
(29,876 posts)shop enough to know what is a good deal and what isn't.
