Long format with three stars. Apple spent zero because they don't have to.

Samsung spends a hundred times what Apple spends on advertising and makes less than a twelfth of the profit.

This is OLD data but look at the shares of Mobile profit by OS/Brand.

I don't know if that figure is accurate, or not.

I have seen marketing before that made me stop and say, "well done." Yet I can't recall ever changing my buying habits due to a superbowl commercial. They usually feel more like they're already targeting the same demographic they already own. Which may be more an issue in my wiring than their advertisements.

How else does one of the worst beers become the best seller?

And there's the real rub - most of what are in ads are just plain lies or distortion. Yet most people believe it.

Just scary.

And if weren't working why would they spend such outrageous amounts of money for a superbowl slot? I supposes it actually is in part about reinforcing their current market. Just because you already hooked them, doesn't mean they may not wander off after then next shiny object. Especially if that wishy-washy type is one of your core purchasers. You'd have to constantly reinforce your brand in their brains to keep their attention from wandering.

Heck if I lived closer to town, I may have gone to get some at halftime.

Some of the advertisers get alot of free play for their ads. I saw news stories about Go Daddy and Budweiser ahead of time....so they get some bang for their buck.

That's a lot of corn chips!

I'm beginning to realize a large part of such high profile ads are to maintain their dominance in their markets. Not as many people are brand loyal anymore. As such these advertisers may be onto something in reminding consumers they're out there in such a widely viewed event.

While the soda machine ad was trying to hook new customers. Advertisers get alot of eyeballs looking at the ads, with a hundred million viewers.....and I'm sure the rate is based on these eyeballs. And then there's the 'watercooler discussions' on Monday. It seems to work out for then. Btw, as to the question on chips sales, if they make fifty cents profit per bag, thats 7.6 million bags....or around one person out of forty in this country making an otherwise non-existent chip purchase. I can see that happening. And Doritos also had web contests to design the commercials.....which was advertising in its own way.

a couple of soda companies trying to push their product on us when we KNOW it's poison. even soda stream had to get in the mix.

There was a period of time between when the public began realizing they really were killers, and when they couldn't advertise on television anymore. I wonder if they doubled down trying to catch as many people as possible before they were banned?

I wouldn't drink Bud if I was given a free lifetime supply of it.

But not if it were the last source of beer. I'd rather live with my memories than taint them with that swill.

Those are some great commercials though. They're always some of my favorites.