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marmar

(77,081 posts)
Wed Mar 6, 2013, 10:20 AM Mar 2013

Meanwhile, at "progressive" corporate behemoth Starbucks.......


(The Nation) The billionaires peddling austerity have always insisted that they’re in it for the common man. A recent TV ad for Fix the Debt—the well-heeled group demanding that we cut tax rates and Social Security benefits—stars a teacher and a farmer. But Starbucks CEO Howard Schultz did his peers one better: conscripting countless low-wage workers into the austerity army.

The day after Christmas, Schultz announced an unconventional effort to “use our company’s scale for good by sending a respectful and optimistic message to our elected officials.” The occasion: “the tremendously important, time-sensitive issue to fix the national debt.” The medium: for a couple of days, DC-area Starbucks “partners” (meaning workers) would write “Come Together” on customers’ cups. “Imagine the power of our partners and hundreds of thousands of customers each sharing a simple message, one cup at a time,” Schultz wrote on the Starbucks blog. He also plugged the Fix the Debt website and, for good measure, name-checked the massacre at Sandy Hook elementary.

Days before the so-called New Year’s “fiscal cliff” deadline, the Starbucks stunt seized a decent chunk of media attention. Some celebrated its spunk; others slammed its seeming naïveté. A smaller number noted the moral bankruptcy of its premise: that the national debt is a crisis, and one the working class should sacrifice to fix. But in mainstream circles, there was little outrage over what was most outrageous about the Come Together campaign: Starbucks’ decision to draft its employees as a delivery system for austerity. ..................(more)

The complete piece is at: http://www.thenation.com/article/172547/starbucks-tycoon-bullies-baristas#



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Meanwhile, at "progressive" corporate behemoth Starbucks....... (Original Post) marmar Mar 2013 OP
Coming together is not as easy as it sounds. cherokeeprogressive Mar 2013 #1
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