Meanwhile, at "progressive" corporate behemoth Starbucks.......
(
The Nation) The billionaires peddling austerity have always insisted that theyre in it for the common man. A recent TV ad for Fix the Debtthe well-heeled group demanding that we cut tax rates and Social Security benefitsstars a teacher and a farmer. But Starbucks CEO Howard Schultz did his peers one better: conscripting countless low-wage workers into the austerity army.
The day after Christmas, Schultz announced an unconventional effort to use our companys scale for good by sending a respectful and optimistic message to our elected officials. The occasion: the tremendously important, time-sensitive issue to fix the national debt. The medium: for a couple of days, DC-area Starbucks partners (meaning workers) would write Come Together on customers cups. Imagine the power of our partners and hundreds of thousands of customers each sharing a simple message, one cup at a time, Schultz wrote on the Starbucks blog. He also plugged the Fix the Debt website and, for good measure, name-checked the massacre at Sandy Hook elementary.
Days before the so-called New Years fiscal cliff deadline, the Starbucks stunt seized a decent chunk of media attention. Some celebrated its spunk; others slammed its seeming naïveté. A smaller number noted the moral bankruptcy of its premise: that the national debt is a crisis, and one the working class should sacrifice to fix. But in mainstream circles, there was little outrage over what was most outrageous about the Come Together campaign: Starbucks decision to draft its employees as a delivery system for austerity. ..................(more)
The complete piece is at:
http://www.thenation.com/article/172547/starbucks-tycoon-bullies-baristas#