Key observations from George Lakoff from 2011

http://www.huffingtonpost.com/george-lakoff/what-conservatives-really_b_825504.html?ref=fb&src=sp

....At stake is the moral basis of American democracy.

....Budget deficits are a ruse, as we've seen in Wisconsin, where the governor turned a surplus into a deficit by providing corporate tax breaks, and then used the deficit as a ploy to break the unions, not just in Wisconsin, but seeking to be the first domino in a nationwide conservative movement.

...


Conservatives really want to change the basis of American life, to make America run according to the conservative moral worldview in all areas of life.

In the 2008 campaign, candidate Obama accurately described the basis of American democracy: Empathy -- citizens caring for each other, both social and personal responsibility -- acting on that care, and an ethic of excellence. From these, our freedoms and our way of life follow, as does the role of government: to protect and empower everyone equally. Protection includes safety, health, the environment, pensions and empowerment starts with education and infrastructure. No one can be free without these, and without a commitment to care and act on that care by one's fellow citizens.

...Conservatives believe in individual responsibility alone, not social responsibility.

...

The way to understand the conservative moral system is to consider a strict father family. The father is The Decider, the ultimate moral authority in the family. His authority must not be challenged. His job is to protect the family, to support the family (by winning competitions in the marketplace), and to teach his kids right from wrong by disciplining them physically when they do wrong. The use of force is necessary and required. Only then will children develop the internal discipline to become moral beings. And only with such discipline will they be able to prosper. And what of people who are not prosperous? They don't have discipline, and without discipline they cannot be moral, so they deserve their poverty. The good people are hence the prosperous people. Helping others takes away their discipline, and hence makes them both unable to prosper on their own and function morally.

Of critical note is the idea of equality. Conservatives create the straw man that progressives want the state to enforce equality of outcome and then cry unfair. In fact, what progressives want is EQUALITY OF EMPOWERMENT. An equal amount of democracy, of democratic power, for each individual. This means those with more money should not be able to buy more democracy for themselves.