Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

justiceischeap

(14,040 posts)
Thu Feb 2, 2012, 06:49 PM Feb 2012

A primer on how to tarnish your brand: just watch the Komen Foundation fiasco

I eluded to this in a reply in another thread. What the Komen Foundation has done is tarnished their brand, for all we know, they could have ruined it but with America's attention span, I'm betting on tarnished. The thing is, and we're seeing this now, is that there are a lot of Planned Parenthood supporters because some of us realize they provide services other than abortions. I think people are also tired of Planned Parenthood being everyone's favorite whipping 'girl' lately.

It seems the Komen Foundation thought this news would not come out. Nancy Brinker mentioned in her interview today with Andrea Mitchell that this was done quietly, privately. She seemed shocked that the general public learned of this--so what's that tell you? They weren't savvy enough to poll this issue; to see what would happen if the news did leak and how it would effect them.

Back to the point I started out to make... the Komen Foundation has managed to piss off a lot of people in a short span of time and in that short span of time we've learned lots of unflattering things about the organization. They're trying to trademark "cure" (if they haven't already), they're suing smaller groups for daring to use the color pink, Karen Handel replaced their Democratic lobbyist (one could infer this lobbyist may have supported Planned Parenthood and maybe wanted SGKF to continue supporting them) and one of their excuses seems not to hold water (Penn State scandal)... in other words, they've created an atmosphere of insular politics, whether they want to admit it or not, and have caved to the right and are now trying to cover their collective asses.

It's obvious they didn't see this coming and it's obvious they're going to get their just desserts. It also seems obvious, they don't really care about breast cancer or women after all. That's the message this little 'misstep' has given this woman.

29 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
A primer on how to tarnish your brand: just watch the Komen Foundation fiasco (Original Post) justiceischeap Feb 2012 OP
Good analysis. ananda Feb 2012 #1
Since I hate pink anyway Demeter Feb 2012 #2
As cool as it is to see the donations rolling in to PP right now, tanyev Feb 2012 #3
I agree with every word you've written! CaliforniaPeggy Feb 2012 #4
Thanks! justiceischeap Feb 2012 #6
So are women ditching the pink ribbons? FarCenter Feb 2012 #5
I'm sure some women/men are justiceischeap Feb 2012 #7
If this had come out when everything was packaged in pink xfundy Feb 2012 #8
Agreed - they are done. Ruby the Liberal Feb 2012 #9
I sent them an email asking when they'd defund Penn State justiceischeap Feb 2012 #10
I think I'll write them and ask them the same. avaistheone1 Feb 2012 #12
June should be interesting Ruby the Liberal Feb 2012 #15
I support P.P. because they provide the much needed service of abortions, and other healthcare Arugula Latte Feb 2012 #11
I'm not downplaying their abortion services justiceischeap Feb 2012 #14
I support P.P. because when I had a pain in my tit they checked it out for free XemaSab Feb 2012 #20
k & r obamanut2012 Feb 2012 #13
K&R Louisiana1976 Feb 2012 #16
Good post, but please let me clarify: I support Planned Parenthood BECAUSE they provide abortions. MH1 Feb 2012 #17
Separate issue, IMO. Ruby the Liberal Feb 2012 #18
I never cared much for that org., anyway. Curious. I just never got a warm feeling about them.... Honeycombe8 Feb 2012 #19
They've always seemed very corporate but more so of late. nt justiceischeap Feb 2012 #21
This ProSense Feb 2012 #22
I was curious why the board of the Foundation hasn't made a move justiceischeap Feb 2012 #23
Whose to say that isn't going to happen? Ruby the Liberal Feb 2012 #24
To me, it seems a simple case of hubris maybe justiceischeap Feb 2012 #25
only problem with your otherwise spot-on analysis is the assumption they have only just tarnished it arely staircase Feb 2012 #26
I didn't want to make a broad brush statement justiceischeap Feb 2012 #27
They've pinned their own stink on pink Blue Owl Feb 2012 #28
excellent piece, thank you. Whisp Feb 2012 #29

tanyev

(42,606 posts)
3. As cool as it is to see the donations rolling in to PP right now,
Thu Feb 2, 2012, 06:53 PM
Feb 2012

it will be even more interesting to see if they dry up at SGK in the weeks and months to come.

justiceischeap

(14,040 posts)
6. Thanks!
Thu Feb 2, 2012, 06:56 PM
Feb 2012

What I should have added to that, is that if they were this really kick ass organization that was doing great things for women and breast cancer, today would be a sad day. Instead, hopefully, they may reevaluate the organization (and if the board has any brains, they'll fire Brinker and Handel) and make it into something worthwhile because I don't think there are enough anti-choicer's out there to support them in the manner they've become accustomed to.

 

FarCenter

(19,429 posts)
5. So are women ditching the pink ribbons?
Thu Feb 2, 2012, 06:54 PM
Feb 2012

Putting ribbons of any color on your car is a dumb idea, since it invites the opposition to trash your vehicle.

justiceischeap

(14,040 posts)
7. I'm sure some women/men are
Thu Feb 2, 2012, 06:58 PM
Feb 2012

ditching the pink ribbons. I, for one, would never support one. I actually went out of my way in October not to buy anything pink.

xfundy

(5,105 posts)
8. If this had come out when everything was packaged in pink
Thu Feb 2, 2012, 07:31 PM
Feb 2012

it would have adversely affected sales for many corporations.

Whoever used to do their PR was quite good at it. SGK will never be able to pull off anything on that level again.

Ruby the Liberal

(26,219 posts)
9. Agreed - they are done.
Thu Feb 2, 2012, 07:36 PM
Feb 2012

I liked this comment:

The best, most delicious aspect of this is the fact that there simply is no way for the Komen foundation to undo the damage they have done. They simply can’t- this action will forever leave them branded as a tool of the reactionary right. And even if they wanted to reverse course, and begin working with Planned Parenthood again, they couldn’t because of the weaselly way they rolled this out. Are they going to change their rules back and claim they no longer care if someone is under investigation? Preposterous.


http://www.balloon-juice.com/2012/02/01/the-fallout-for-komen/

justiceischeap

(14,040 posts)
10. I sent them an email asking when they'd defund Penn State
Thu Feb 2, 2012, 07:39 PM
Feb 2012

based on their new rules.

I doubt the foundation will completely crumble, but they will probably be taken over by right-leaning supporters. They certainly will no longer be seen as non-political, that's for sure.

Ruby the Liberal

(26,219 posts)
15. June should be interesting
Thu Feb 2, 2012, 08:33 PM
Feb 2012

I wonder how many people/sponsors are going to distance for the race for the cure this year. I know I'm out.

Good email. I think I will join you and send them a question through their site.

Wonder if any of the MSNBC peeps have picked up on that PSU thing from MJ yet.

 

Arugula Latte

(50,566 posts)
11. I support P.P. because they provide the much needed service of abortions, and other healthcare
Thu Feb 2, 2012, 07:42 PM
Feb 2012

(I'm just referring to the phrase "because some of us realize they provide services other than abortions&quot . To me providing abortions is a great service that doesn't need apologizing for. And, yes, they do other great work, as well. I just donated to them and it never felt better.

justiceischeap

(14,040 posts)
14. I'm not downplaying their abortion services
Thu Feb 2, 2012, 07:47 PM
Feb 2012

But there ARE some people out there that think that's all they do -- as educated people, we know better.

MH1

(17,600 posts)
17. Good post, but please let me clarify: I support Planned Parenthood BECAUSE they provide abortions.
Thu Feb 2, 2012, 10:13 PM
Feb 2012

It's not because they provide other services. I wouldn't expect a cancer charity to fund their services if they ONLY provided abortions, so in that sense you are right - but my PO'dness about this issue comes from the importance of Planned Parenthood as a provider of last resort for so many women - particularly for abortions.

Planned Parenthood provides a much needed medical service that is increasingly under attack in this country. Ideologues and manipulative profiteering scumbags are trying to take this country backwards as fast as they can. As mentioned by another poster, to these sick f*cks 'The Handmaid's Tale' isn't fiction, it's a how-to manual.

There is another organization I donate to whose ONLY mission is to directly provide abortion funding to women who need abortions but can't afford them. I support them because ultimately, "choice" is no choice if it is financially out of reach.

I always had my doubts about Komen's value as a charity, so I never donated directly, but they will not see a dime from me even indirectly now, and if anyone asks why I will tell them. I am tired of self-righteous know-nothings valuing an embryo more than a woman's life.

But I agree with everything else you wrote.

Ruby the Liberal

(26,219 posts)
18. Separate issue, IMO.
Thu Feb 2, 2012, 10:18 PM
Feb 2012

I wouldn't expect a breast cancer charity to award grants for abortions, and PP is abundantly clear that no Komen money has gone for that. Dollar for dollar, every Komen grant has gone toward the identification and prevention of breast cancer (exams and mamograms).

It really diminishes what it happening with the funding to conflate the two issues, IMO.

No woman is going to go without a needed abortion because of Komen, but estimates are that 170,000 will not be able to receive the same breast check care due to the award being pulled. (Notwithstanding the money bomb the last day or so)

Honeycombe8

(37,648 posts)
19. I never cared much for that org., anyway. Curious. I just never got a warm feeling about them....
Thu Feb 2, 2012, 10:21 PM
Feb 2012

and I never contributed to the org. Even though I'm a woman. Something about the organization....I don't know...didn't seem ....I don't know what it was. Too commercial?

ProSense

(116,464 posts)
22. This
Thu Feb 2, 2012, 10:40 PM
Feb 2012
It seems the Komen Foundation thought this news would not come out. Nancy Brinker mentioned in her interview today with Andrea Mitchell that this was done quietly, privately. She seemed shocked that the general public learned of this--so what's that tell you? They weren't savvy enough to poll this issue; to see what would happen if the news did leak and how it would effect them.

...is key. It was a completely tone-deaf action because they clearly didn't take into consideration that the people who support their efforts aren't RW ideologues.

Given their mission, the efforts to brand "Race for the Cure," they didn't need a poll to tell them this. The leadership was driven, like most Republican hacks, by the sheer desire to push a RW agenda, the organization's declared mission be damned.

justiceischeap

(14,040 posts)
23. I was curious why the board of the Foundation hasn't made a move
Thu Feb 2, 2012, 10:44 PM
Feb 2012

to get rid of Brinker or Handel and then learned they're all cut from the same cloth. I don't know if the rules are the same for non-profits but in public corps, if the stockholders are being harmed by someone within the company, they get canned. Why hasn't Brinker or whomever made this decision been canned? They've forever tarnished their brand, they're going to lose funds... maybe go 'out of business'. Doesn't make sense.

Ruby the Liberal

(26,219 posts)
24. Whose to say that isn't going to happen?
Thu Feb 2, 2012, 10:52 PM
Feb 2012

My guess is that the board is made up of business executives, and despite their ideology (or at least one would hope), they would have the sheer business sense to see what an unmitigated disaster this is. The well crafted/protected brand is toast. If this were Coke or Google, heads would have already rolled.

One has to think that the board members are already thinking along these lines, especially given the ham-fisted response from Brinker/Komen as opposed to damage control.

justiceischeap

(14,040 posts)
25. To me, it seems a simple case of hubris maybe
Thu Feb 2, 2012, 10:56 PM
Feb 2012

They didn't think people would really care or even notice, that's hubris. They didn't poll the issue before hand, that's hubris. Then to think they can repeatedly change their story and not have THAT damage the brand is just plain hubris. Suing other breast cancer orgs for using pink is hubris.

They're going to have to spend millions of dollars on a PR firm to help rebrand them at this point...

They're screwn but good and they've actually advanced the repub war on reproductive health. Hopefully, the backlash will let the repubs know we are not going to go without a fight.

arely staircase

(12,482 posts)
26. only problem with your otherwise spot-on analysis is the assumption they have only just tarnished it
Thu Feb 2, 2012, 10:56 PM
Feb 2012

the people who give their money to organizations such as komen (or pp) have pretty long memories.

and as far as trademarking "cure" (the stupedist thing i have heard since fox tried to claim "fair and balanced&quot what do these guys and their lawyers think of that:

&feature=mr_meh&list=AVGxdCwVVULXdZmwK38HgLZ0ZIyRBWPt41&lf=list_related&playnext=0

justiceischeap

(14,040 posts)
27. I didn't want to make a broad brush statement
Thu Feb 2, 2012, 11:03 PM
Feb 2012

and then be accused of making broad statements--DU is training me well.

Latest Discussions»General Discussion»A primer on how to tarnis...