The keys to Romney's Demise are in this article about Gingrich ... LINK

http://www.huffingtonpost.com/2012/02/07/newt-gingrich-minnesota-caucus-colorado-caucus_n_1258630.html

"And there is still room in the Republican primary for a Romney alternative. About 39 percent of Florida Republican primary voters said they were not satisfied with their choices of candidates. Plus, Romney won only 37 percent of the most conservative voters in the first five states to hold caucuses or primaries, compared with Gingrich's 35 percent, Santorum's 17 percent and Texas Rep. Ron Paul's 9 percent, ... Romney has won only about 100 delegates so far. The eventual GOP nominee will need 1,144 delegates to secure the nomination.

Cardenas, who has not endorsed a candidate this election but who was with Romney in 2008 and attended his victory rally in Tampa last Tuesday, said Romney's lead in the primary is because he is winning over "transaction voters." "There are two reasons to vote for somebody," Cardenas explained. "You're kind of wedded to what their belief system is and to enthusiasm and passion. Or this is more like a transaction for you, and you say, 'Well, I'm a conservative; I want [Obama] out of the White House no matter what, and this is a guy, I think, that will most likely beat him. So I'm not marrying the guy but I'm certainly entering into a transaction here where he gets my vote.'"

"Romney gets the vast majority of transaction voters -- those who are not passionate for one candidate or the other but have a common purpose of beating President Obama," Cardenas said. "That's where his big lead comes from. Now, can he build up the enthusiasm? That stands to be seen."

MORE

******************
edited to add excerpt above



While this article is titled about what Newt Gingrich has to do to survive in his struggle with Romney, it clearly sets out the problems that dog Romney's campaign for the Repub nomination.

Romney is detailed as not having closed the deal with Repub conservatives, and that those who have voted for Romney have done so as "transactional" voters --they want Obama removed from the White House, and they will vote for Romney since he has the best chance of beating Obama in the General Election --BUT they are not enthusiastic about Romney, and there is plenty of time and over a thousand delegates remaining to be won if Gingrich can differentiate himself at the CAC.

To this date, Romney has never polled at 50% or higher, and his unfavorability numbers continue to rise.

IT does not take a genius to realize that Romney has a problem that huge $$ converted to negative advertising cannot overcome.

IF Gingrich can drive a wedge between Romney and the Repub Conservative wing by contrasting his various opposing positions on conservative issues, then Romney may become history's most highly financed candidate for the Republican presidential nomination to LOSE.