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steve2470

(37,457 posts) Tue May 7, 2013, 03:57 PM May 2013

Why Britain Has Gone Mad About Baking

http://www.npr.org/blogs/thesalt/2013/05/07/181932121/why-britain-has-gone-mad-about-baking

The first rule of cake club is: You ONLY talk about cake.

The second rule of cake club is: Try as many cakes as possible.

OK, so the members of Britain's Clandestine Cake Club may not be pugilistic like those of Chuck Palahniuk's fictional Fight Club, but they're just as hard-core about their chosen obsession. Just listen to founder Lynn Hill:

"There is instant interaction as soon as you slice into a cake," she says. "If a cake is completely covered in frosting, you have no idea what's inside; the moment you slice it, it's suddenly revealed. There's so much engagement with the 'oohs and aahs,' and 'Isn't it amazing?' "

7 replies

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Why Britain Has Gone Mad About Baking (Original Post) steve2470 May 2013 OP

all this "foodie"-reality-teevee-inspired bullshit is about played out datasuspect May 2013 #1

Haha! dorkzilla May 2013 #2

This, too, shall pass . . . fleur-de-lisa May 2013 #3

This isn't about shops muriel_volestrangler May 2013 #4

Moon Pies - its moon pies... Blue Idaho May 2013 #5

Well, if you cut into a cake with frosting and find a fillet mignon, hey...alls the good! angstlessk May 2013 #6

home made deep chocolate caked warm out of the oven, frosted with REAL raspberry/blackberry jam nt msongs May 2013 #7

datasuspect

(26,591 posts)

1. all this "foodie"-reality-teevee-inspired bullshit is about played out

Reply to steve2470 (Original post)

Tue May 7, 2013, 04:00 PM

May 2013

fuckity fuck fuck.

in the future, we can all become cupcake makers and $5 donut vendors - YEAH - that's the ticket!

dorkzilla

(5,141 posts)

2. Haha!

Reply to datasuspect (Reply #1)

Tue May 7, 2013, 04:06 PM

May 2013

When I was starting up my business I was in a Women Entrepeneur Group that help people (there were 5 men in the group too) navigate through the startup process. Out of 26 people in the group, 8 were starting a cupcake baking venture. I always referred to it as the "Cupcake Club".

fleur-de-lisa

(14,628 posts)

3. This, too, shall pass . . .

Reply to steve2470 (Original post)

Tue May 7, 2013, 04:07 PM

May 2013

remember the recent 'designer cupcake' frenzy in the US? Unfortunately, most of those little shops are struggling now, unless they found a way to diversify into other foodstuffs.

Too bad . . . all the ones I personally know of are small, locally owned start-ups, with incredibly talented bakers. Beautiful and tasty creations!

muriel_volestrangler

(101,339 posts)

4. This isn't about shops

Reply to fleur-de-lisa (Reply #3)

Tue May 7, 2013, 06:01 PM

May 2013

It's about baking at home.

Blue Idaho

(5,051 posts)

5. Moon Pies - its moon pies...

Reply to steve2470 (Original post)

Tue May 7, 2013, 06:08 PM

May 2013

Cupcakes are so yesterday's news, now its designer moon pies. Even Peggy Porschen loves moon pies.

Seriously, British baking is brilliant - especially cake club baking...

angstlessk

(11,862 posts)

6. Well, if you cut into a cake with frosting and find a fillet mignon, hey...alls the good!

Reply to steve2470 (Original post)

Tue May 7, 2013, 06:32 PM

May 2013

msongs

(67,430 posts)

7. home made deep chocolate caked warm out of the oven, frosted with REAL raspberry/blackberry jam nt

Reply to steve2470 (Original post)

Tue May 7, 2013, 08:20 PM

May 2013

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