New Cheerios commercial celebrates family
From the Cheerios Blog:
A new commercial from Cheerios is receiving attention online.
The ad, entitled Just Checking, debuted on Monday night in the U.S. It features a multicultural family mom, dad and daughter interacting over a box of heart-healthy Cheerios.
I interviewed Meredith Tutterow, associate marketing director for Cheerios, about the commercial and the response it is receiving.
We think the ad is really great, and we appreciate the strongly positive response its receiving, she says. Its the latest in Cheerios heart healthy campaign one weve been running since 1997.
The commercial is prompting positive comments on Twitter and on the Cheerios Facebook page.
But the Cheerios team disabled the comment feature on YouTube, because not all the comments on YouTube were family-friendly, Meredith says. So weve turned off the comments feature for for the moment, but well look to turn it back on at some point.
Meredith told me the Cheerios team is a bit surprised that a multicultural ad is sparking this level of media interest
http://blog.generalmills.com/2013/05/new-cheerios-commercial-celebrates-family/
I'm a bit surprised, too - I thought it was 2013