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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsPamela Anderson Ad Banned in Britain for Being "Sexist and Degrading to Women"
http://www.usmagazine.com/entertainment/news/pamela-anderson-ad-banned-in-britain-for-being-sexist-and-degrading-to-women-201356Is Pamela Anderson too hot for Britain? The 45-year-old former Baywatch star's sexy new TV commercial for Dreamscape Networks' Crazy Domains has been banned.
Great Britain's Advertising Standards Authority ruled that the ad could no longer be broadcast in its recent form after receiving four complaints that it was "sexist and degrading to women."
The commercial features Anderson in an office addressing a boardroom full of men with the help of her female assistant. It then cuts to a dream sequence with one of the men (named Adam) fantasizing about the women dancing in bikinis, covered in cream.
"The ASA understood that the ad was intended as a parody of a mundane business meeting and was intended to be humorous and light-hearted. Whilst we noted Dreamscape Networks' and Clearcast's comments about the female characters being portrayed as strong, confident business women, we considered that they were also portrayed sexually throughout the ad, not just during the fantasy sequence," the ASA said in its ruling. "Although the fantasy scene, which we considered was sexually suggestive, was limited to Adam's imagination, we considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after. Because of that, we considered the ad was likely to cause serious offense to some viewers on the basis that it was sexist and degrading to women."
Major Nikon
(36,827 posts)msongs
(67,406 posts)redqueen
(115,103 posts)The complaints drew the authorities attention to the problem. Which is a problem not because people vote on whether or not it is a problem, but simply because it is.
Yavin4
(35,440 posts)redqueen
(115,103 posts)The other is a movie about male strippers.
I trust the relevance of these facts is obvious.
So, people don't fantasize about their co-workers??!!?!?!
redqueen
(115,103 posts)I do realize that it's been so thoroughly beaten into people's heads via constant exposure that this is either not a real thing, or it is actually a good thing, or it is such a complicated thing that it is impossible for anyone to understand what it means -- but it's really not that hard to figure out.
Here's a hint: what one does in one's own mind, on one's own time, while it may be sickening to the person being objectified if they were to find out, does not fall under the purview of any advertising standards board. Advertisements for products or services which are completely unrelated to such sexual content definitely are.
It's nice that in some countries, people actually give a shit about the dehumanization of women. I hope someday that happens here, too.
Yavin4
(35,440 posts)And if you don't believe that, then you are not being honest.
quinnox
(20,600 posts)The Church Lady would be aghast!
burnodo
(2,017 posts)Sexy but sexist.
Honeycombe8
(37,648 posts)with since women started working. It's not a make believe thing. It's real.
It's why a joke about a man being hit by a woman might be funny, but a joke about a woman being hit by a man would not be: because in reality, women ARE hit by men daily, and beaten up, and murdered. Every day. Lots of 'em.
A man was offended by the song The Tango (a/k/a "He had it coming" in the movie "Chicago." That a song about men being killed was funny or in a movie, that such a song being sung and danced by male criminals who'd murdered their significant others wouldn't have been in the movie. That's because in real life, there ARE a lot of male criminals who have brutally killed women. It's real. Whereas there aren't a lot of men being killed by women, not in self defense, in real life. It's something that women find humorous in a song, because not many women would actually commit violence like that against a man, any man.
quinnox
(20,600 posts)late at night when the kids are already in bed. It is somewhat risque, and not an ad that should be playing during morning cartoons or in the afternoon.
Honeycombe8
(37,648 posts)it's adult men who should not see it. They are the ones who have perpetrated the sexism against business women. The ban was appropriate. It has no place in civilized society, because of the sexist history in our country.
Harmony Blue
(3,978 posts)Probably has more backstory to it.
Yavin4
(35,440 posts)Now, millions more people will watch it online and elsewhere than probably would have paid attention to it on TV.
Once again, the censorship/prohibitionist lose because they cannot deal with common fucking sense.
Harmony Blue
(3,978 posts)but Puritanical views are hard to shake from those raised on those values.
gollygee
(22,336 posts)I figured I'd throw it out there since that will be the basic thought behind most of the replies.