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The Straight Story

(48,121 posts)
Mon Jul 15, 2013, 05:15 PM Jul 2013

Hidden message in the new Wendy's logo

According to a survey made by entertainment channel, Food Network UK, more than half of men prefer their Mom's cooking to their own wife's.

When growing up our brains learn to love what's on the menu at home. Most of us also associate home cooked meals with a safe and loving environment. Most people have a sentimental attachment to at least a few of the dishes their Mother's used to make. I have fond memories of a rice pudding with sour cherry souce my Mom used to make.

It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking. Look at the clever way the word Mom is hidden in Wendy's collar. The trick is most apparent in the single color variation of the logo used on packaging.

This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand. It's a bit like the arrow in the Fedex logo or the bear in Toblerone.

http://stocklogos.com/topic/hidden-message-new-wendys-logo

24 replies = new reply since forum marked as read
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Hidden message in the new Wendy's logo (Original Post) The Straight Story Jul 2013 OP
I dunno, but the last thing I think of when I think of Wendy's is "Mom's home cooking". Arkana Jul 2013 #1
Me neither zappaman Jul 2013 #3
well unless they start serving scrambled eggs, bacon, bread and alaga syrup notadmblnd Jul 2013 #2
REDRUM Renew Deal Jul 2013 #4
Indeed! 2naSalit Jul 2013 #19
My mother would be terribly insulted if I compared her fare to Wendy's slop. MrSlayer Jul 2013 #5
That's false advertising, then! Quantess Jul 2013 #6
This article is a fine illustration of this concept... gcomeau Jul 2013 #7
Pareidolia? Yup. n/t X_Digger Jul 2013 #13
I got a burger at a Wendy's drive-throught once 1-Old-Man Jul 2013 #8
It was Grandma's cooking for me. Wendy's? Not so much. eom ChisolmTrailDem Jul 2013 #9
I agree. Wendy's =/= grandma's cooking. Initech Jul 2013 #22
My mother is a horrible cook. bunnies Jul 2013 #10
It actually says "wow." Robb Jul 2013 #11
It's actually a tracheostomy. (no text) Quantess Jul 2013 #12
Both wrong... it's a mind control collar. gcomeau Jul 2013 #15
Nope. It quite clearly reads "S-E-X". Buns_of_Fire Jul 2013 #24
Remember the Bush 2000 campaign's subliminal message? KansDem Jul 2013 #14
How fondly I remember sitting down to my Mom's Baconator. GeorgeGist Jul 2013 #16
Now that's better. nt Buns_of_Fire Jul 2013 #17
Wendy Davis has a logo? NV Whino Jul 2013 #18
I don't see it. Apophis Jul 2013 #20
Your imagination has gone overboard. Coyotl Jul 2013 #21
Those arent "M's"......... actslikeacarrot Jul 2013 #23

zappaman

(20,606 posts)
3. Me neither
Mon Jul 15, 2013, 05:18 PM
Jul 2013

Although my mom is an abysmal cook, so if I had to choose, it would unfortunately be WENDY'S....

notadmblnd

(23,720 posts)
2. well unless they start serving scrambled eggs, bacon, bread and alaga syrup
Mon Jul 15, 2013, 05:18 PM
Jul 2013

my sons favorite comfort meal will still be at home.

2naSalit

(86,822 posts)
19. Indeed!
Mon Jul 15, 2013, 06:23 PM
Jul 2013



That made me laugh so hard... thank you! My whole week has been akin to the welcoming committee meeting to my own private ugly-demon-nightmare-personalized pit-in-hell... including today.
=====
I would never associate any fast food with home cooking so I guess I'm immune to that marketing ploy... and the fact that I have to drive a good 10 miles to encounter that imagery, just doesn't work on me.

 

MrSlayer

(22,143 posts)
5. My mother would be terribly insulted if I compared her fare to Wendy's slop.
Mon Jul 15, 2013, 05:19 PM
Jul 2013

Subliminal messages only work on the weak minded.

 

gcomeau

(5,764 posts)
7. This article is a fine illustration of this concept...
Mon Jul 15, 2013, 05:26 PM
Jul 2013
http://www.scientificamerican.com/podcast/episode.cfm?id=BFA8FA30-D772-9069-0F9403D381659DB0

Researchers from the University of Texas at Austin devised six experiments to test students' reactions to different situations of uncertainty. One experiment mimicked the stock market, while another asked students to search for images in television static. Time and again, students saw images where there were none and found stock patterns that didn't exist.

1-Old-Man

(2,667 posts)
8. I got a burger at a Wendy's drive-throught once
Mon Jul 15, 2013, 05:27 PM
Jul 2013

I presume that either the birds or the bugs ate what was left after I took two bites of it because that's how far I got into it before I tossed it out the window. I haven't been back since.

Oh, and my mother wasn't a very good cook. She hated cooking and it showed.

 

bunnies

(15,859 posts)
10. My mother is a horrible cook.
Mon Jul 15, 2013, 05:33 PM
Jul 2013

I mean... really, really, bad. Guess this messaging backfires on some of us & I, for one, am thankful for that.

 

gcomeau

(5,764 posts)
15. Both wrong... it's a mind control collar.
Mon Jul 15, 2013, 05:47 PM
Jul 2013

You'll be seeing real ones in a few years, this is just the early subliminal attempts to accustom the population to them before the Illuminati start rolling out the real thing in various subtle forms.

 

Coyotl

(15,262 posts)
21. Your imagination has gone overboard.
Mon Jul 15, 2013, 06:27 PM
Jul 2013

Notice the ten freckles. That might be a secret code. One side looks like a W.

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