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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCereal killers: Americans' new breakfast habits
Here's the good news: Fewer Americans are skipping breakfast, considered the most important meal of the day. The bad news: Fewer are eating cereal. Bad news, that is, for cereal companies like General Mills (GIS), Kellogg (NYSE:K) and Post (POST).
Cold cereal is still the number one choice for breakfast in America, with sales topping $9 billion over the last year, according to Nielsen. However, "What we've seen for the cereal category over the past four years has been a 7 percent drop in volume," said John Baumgartner of Wells Fargo Securities.
Baumgartner and other analysts cite several reasons: consumer boredom with cereal, a desire for higher protein products such as yogurt, and the need for on-the-go breakfasts consumers can eat in their cars. "Cereal sales have gotten squeezed over the past several quarters," said Morningstar's Erin Lash.
Last quarter, Kellogg reported a 3 percent drop in revenues for its morning foods unit, while General Mills' cereal division reported a 2 percent drop.
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"Not all consumers choose a bowl of cereal and milk," Kellogg said in a statement. "For them, we're developing foods that provide the benefits of cereal in portable and convenient formats."
more...http://finance.yahoo.com/news/cereal-killers-americans-breakfast-habits-140510020.html
hobbit709
(41,694 posts)Neoma
(10,039 posts)hobbit709
(41,694 posts)Nay
(12,051 posts)Gidney N Cloyd
(19,841 posts)no_hypocrisy
(46,129 posts)City Lights
(25,171 posts)KG
(28,751 posts)GreatCaesarsGhost
(8,584 posts)you open the box and it's only three-quarters full.
Nay
(12,051 posts)When an egg costs about 15 cents? There are a lot of ways to fix a better breakfast for a whole lot less money.
cherish44
(2,566 posts)Well not alone anyway, if I eat too much sugar or carb-laden foods I get the shakes later (been like this for 20 years, been tested for diabetes, don't have it). egg-beaters with tofu and a veggie burger is my breakfast (I hate tofu but it fills you up and keeps hunger at bay until lunch)
AsahinaKimi
(20,776 posts)All of that is expensive!! (and really full of sugar) I would much rather start my mornings with some fruit, like today I had a chunk of watermelon. Later I may whip up some egg whites and Grits. (Yes! I like grits!) with a bit of margarine. My favorite breakfast is traditionally Japanese, with rice, eggs and Nato, however I have moved to egg whites now..over whole eggs.
highplainsdem
(49,004 posts)Especially since many people avoiding wheat also avoid other grains.
I used to eat a bowl of cold cereal with fresh fruit almost every morning, just as part of an otherwise high-protein breakfast (cottage cheese or eggs and/or ham, usually).
I've felt much better since giving up wheat. I'm much less likely to be hungry a couple of hours after a meal, too.
I went wheat-free after first reading about Dr. William Davis's book Wheat Belly here on DU.
http://www.wheatbellyblog.com/
http://www.democraticunderground.com/10021499384
XemaSab
(60,212 posts)or else I am sort of a wreck all day.