Democracy Corps: New Phase and Shifting Balance(The Collapse of the Republican Brand)

The latest national survey by Greenberg Quinlan Rosner for Democracy Corps and Women’s Voices. Women Vote Action Fund shows a Republican Party in deepening trouble and emerging underlying trends that may have shifted the balance for 2012. Barring sudden economic shocks, there is accumulating evidence that we have entered a new phase in the political cycle, substantially more favorable to the Democrats.

This survey sees a collapse of the Republican brand at almost all levels. Negatives associated with the Republican Party have not been this high since right after they lost the country in 2008. Their presumptive nominee flirts with a 50 percent negative rating and may now represent a big drag on the national party.

President Obama nears the 50 percent mark and is now just four points away from what he achieved in 2008. Democrats have newly consolidated the progressive voters of the Rising American Electorate who were responsible for Democratic victories in 2006 and 2008. These voters—unmarried women, young voters, and minorities—dropped off in 2010 and lagged throughout 2011. They have returned in a big way for Democrats, led by a resurgence and re-engagement of unmarried women. Only young voters have not been re-consolidated, which is either a problem or an opportunity.

Seniors, who abandoned Democrats in 2010, have come back two surveys in a row and suburban swing voters watch the Republican primary debate with growing alienation from the Republican Party. The tax issue, a presumptive Republican advantage, has moved dramatically in favor of the Democrats.

http://www.democracycorps.com/strategy/2012/02/new-phase-and-shifting-balance/