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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsStarbucks enters political fray with free coffee offer
Political gimmick? I like it!
http://tv.msnbc.com/2013/10/09/starbucks-enters-political-fray-with-free-coffee-offer/
Starbucks enters political fray with free coffee offer
Melissa Jeltsen
9:11 AM on 10/09/2013
As legislators in Congress show no signs of ending political gridlock, Starbucks said it wants to help by setting an example.
Starbucks will give customers a free tall coffee from Wednesday to Friday if they buy a beverage for another customer. The goal is to encourage citizens to support and connect with one another, even as we wait for our elected officials to do the same for our country.
Starbucks CEO Howard Schultz announced the offer in a memo to staff on Tuesday.
From his note:
Ive said before that we have a responsibility as well as an opportunity not to be bystanders, but to act in ways that contribute to the vibrancy of the communities where we live and work. This has always been the lens through which we make decisions, and it is a key reason why our customers have continually trusted us to do the right thing.
Earlier this week, Schultz wrote that he was utterly disappointed by the level of irresponsibility and dysfunction we are witness to with our elected political leadership and hinted at actions by Starbucks to galvanize the community.
This isnt the first political gimmick Starbucks has done.
Last December, employees wrote the words come together on coffee cups to urge politicians to come to a deal to avoid going over the fiscal cliff.
Heather MC
(8,084 posts)They were giving away free vibrators to furloughed Gov employees. I umm heard about the offer but did not partake ahem
randome
(34,845 posts)[hr][font color="blue"][center]I'm always right. When I'm wrong I admit it.
So then I'm right about being wrong.[/center][/font][hr]
Scootaloo
(25,699 posts)Cha
(297,733 posts)Schultz seems like one of the good guy CEOs.
thanks babylonsistah~ And, Good Morning Pretend those are coffee cups!