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LynneSin

(95,337 posts)
Mon Mar 5, 2012, 11:42 PM Mar 2012

WOOHOO!!! Bare Escentuals has dropped Rush Limbaugh show

I was shocked to see them on the list of advertisers and I do use their product. But before I sent the email I googled and found this

http://twitter.com/intent/user?screen_name=BareEscentuals


BareEscentuals Bare Escentuals
We've taken steps to ensure that our radio ads do not air on this program.
44 minutes ago

BareEscentuals Bare Escentuals
All, we take your feedback to heart and can assure u we did not authorize the airing of our ads during The Rush Limbaugh Show...(contd)

11 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
WOOHOO!!! Bare Escentuals has dropped Rush Limbaugh show (Original Post) LynneSin Mar 2012 OP
Good for ohheckyeah Mar 2012 #1
I can't believe that they were an advertiser pokerfan Mar 2012 #2
Kind of strange isn't it? Old and In the Way Mar 2012 #3
The dominoes are falling. Cleita Mar 2012 #4
and Sensa Weight Loss ProfessionalLeftist Mar 2012 #5
Good! VenusRising Mar 2012 #6
I had the letter ready to go and then I googled LynneSin Mar 2012 #7
Wow, had I known I would have sent my shit back, but lonestarnot Mar 2012 #8
It's How Corporates Work... KharmaTrain Mar 2012 #9
I have and use some of these products. Glad to see this! Liberal_Stalwart71 Mar 2012 #10
I got an email back from the BE folks - LynneSin Mar 2012 #11

Old and In the Way

(37,540 posts)
3. Kind of strange isn't it?
Mon Mar 5, 2012, 11:49 PM
Mar 2012

Seems like a lot of companies don't know where their advertising dollars end up. They write checks to some advertising broker and have no idea where the commercials will play. Seems like I've heard this explanation quite a bit and I've never understood why a company doesn't seem to have control where ad placements are made. I understand the difficulty in placing specific ads on the internet and it might make more sense to use a Google algorithm to determine ad placements...but radio should be much more targeted to specific audiences and shows.

VenusRising

(11,252 posts)
6. Good!
Mon Mar 5, 2012, 11:53 PM
Mar 2012

I saw their name on the list earlier, but had to finish up a paper due tonight so I planned on writing them later.

I'm glad I don't have to write them hate mail. I like their products.

Thanks, BE!!

KharmaTrain

(31,706 posts)
9. It's How Corporates Work...
Tue Mar 6, 2012, 12:11 AM
Mar 2012

When I first saw Bare Essentials I chuckled until I dug a little further. This is one of Cheap Channel's bulk advertisers. They buy hundreds of commercials on Cheap Channel stations all over the country. One of the company's biggest brands is "Kiss"...the Top hits format. To get a real cheap rate on the Kiss stations, Bare Essentials spots are placed all over the place including into Rushbo's slimefest. Hopefully their directive will be followed.

At the rate we're going all listeners will soon hear is McGruff the Crime dog during "commercial breaks". It'll be interesting how far Cheap Channel will let this bleeding go on...nary a peep from the corporates!

LynneSin

(95,337 posts)
11. I got an email back from the BE folks -
Tue Mar 6, 2012, 11:16 AM
Mar 2012

Hi Lynne,

We take all of your feedback to heart and can assure you that we did not authorize the airing of our radio ads during The Rush Limbaugh Show. We have taken steps to ensure that our radio ads do not air on this program and are investigating how our company was included on the list of advertisers who were said to have aired on the show. We exist to make a positive difference in women's lives, and thank you for your understanding.

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