Wikimedia Foundation Executive Director Sue Gardner’s response to paid advocacy editing and sockpupp

Editors on the English Wikipedia are currently investigating allegations of suspicious edits and sockpuppetry (i.e. using online identities for purposes of deception). At this point, as reported, it looks like a number of user accounts — perhaps as many as several hundred — may have been paid to write articles on Wikipedia promoting organizations or products, and have been violating numerous site policies and guidelines, including prohibitions against sockpuppetry and undisclosed conflicts of interest. As a result, Wikipedians aiming to protect the projects against non-neutral editing have blocked or banned more than 250 user accounts.

The Wikimedia Foundation takes this issue seriously and has been following it closely.

With a half a billion readers, Wikipedia is an important informational resource for people all over the world. Our readers know Wikipedia’s not perfect, but they also know that it has their best interests at heart, and is never trying to sell them a product or propagandize them in any way. Our goal is to provide neutral, reliable information for our readers, and anything that threatens that is a serious problem. We are actively examining this situation and exploring our options.

In the wake of the investigation, editors have expressed shock and dismay. We understand their reaction and share their concerns. We are grateful to the editors who’ve been doing the difficult, painstaking work of trying to figure out what’s happening here.

Editing-for-pay has been a divisive topic inside Wikipedia for many years, particularly when the edits to articles are promotional in nature. Unlike a university professor editing Wikipedia articles in their area of expertise, paid editing for promotional purposes, or paid advocacy editing as we call it, is extremely problematic. We consider it a “black hat” practice. Paid advocacy editing violates the core principles that have made Wikipedia so valuable for so many people.

What is clear to everyone is that all material on Wikipedia needs to adhere to Wikipedia’s editorial policies, including those on neutrality and verifiability. It is also clear that companies that engage in unethical practices on Wikipedia risk seriously damaging their own reputations. In general, companies engaging in self-promotional activities on Wikipedia have come under heavy criticism from the press and the general public, with their actions widely viewed as inconsistent with Wikipedia’s educational mission.

Being deceptive in your editing by using sockpuppets or misrepresenting your affiliation with a company is against Wikipedia policy and is prohibited by our Terms of Use. We urge companies to conduct themselves ethically, to be transparent about what they’re doing on Wikipedia, and to adhere to all site policies and practices.

The Wikimedia Foundation is closely monitoring this ongoing investigation and we are currently assessing all the options at our disposal. We will have more to say in the coming weeks.

http://blog.wikimedia.org/2013/10/21/sue-gardner-response-paid-advocacy-editing/