General Discussion

Earth_First

(14,910 posts) Tue Mar 6, 2012, 05:18 PM Mar 2012

Is there a loss of revenue estimate on Limbaugh advertising losses?

I'd imagine it's pretty extensive, however nothing I've read so far has given any sort of estimate as to what this may cost in lost advertising revenue...

Any links?

2 replies

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Is there a loss of revenue estimate on Limbaugh advertising losses? (Original Post) Earth_First Mar 2012 OP

I guess it would depend on what other advertisers exboyfil Mar 2012 #1

5% to 7% immediate drop. Unless anti-Rush CAPHAVOC Mar 2012 #2

exboyfil

(17,865 posts)

1. I guess it would depend on what other advertisers

Reply to Earth_First (Original post)

Tue Mar 6, 2012, 05:22 PM

Mar 2012

he can get to replace them. I suspect some will come limping back later once the controversy dies down. Of course his implied boycott may be a little chilling. If I was a potential advertiser, I would have to wonder if I would want to get into that potential downside.

Also I wonder if many still have to pay for a period of time even if they are no longer being advertised as part of their contract. It may be a while before the financial impact hits.

CAPHAVOC

(1,138 posts)

2. 5% to 7% immediate drop. Unless anti-Rush

Reply to Earth_First (Original post)

Tue Mar 6, 2012, 05:24 PM

Mar 2012

Buyers make up the slack. All I have heard is psychobabble. Maybe the anti-Rush forces will patronize the droppers. If not. ???? It is one thing to complain but another to buy the product. If nobody buys they will raise Rush Ad rates.

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