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Junkdrawer

(27,993 posts)
Tue Mar 6, 2012, 05:36 PM Mar 2012

If Dittoheads really were 25 to 50% of the public, would advertisers be leaving this fast?

I think not.

More likely, it's a small niche population (say 5 -10 %) that advertisers love to have access to as long as it doesn't alienate a significant portion of the other 90 - 95 % of the public.

The propaganda technique of amplifying a small group to larger-than-life dimensions is all well and good - until it affects the bottom line.

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If Dittoheads really were 25 to 50% of the public, would advertisers be leaving this fast? (Original Post) Junkdrawer Mar 2012 OP
It's not even that large auburngrad82 Mar 2012 #1
Bet your numbers are better than mine... Junkdrawer Mar 2012 #2
Who said they were 25 to 50% of the population? Lone_Star_Dem Mar 2012 #3
Some posts I've seen (going back to Dubya days) threw out numbers like that.... Junkdrawer Mar 2012 #5
The most he has ever claimed to have ... tledford Mar 2012 #4
I heard he had 12 million last night on the news chowder66 Mar 2012 #6
Well I am thinking CAPHAVOC Mar 2012 #8
his claims on his numbers are probably as accurate as his recitation of Fluke's testimony ... zbdent Mar 2012 #19
Radio ratings are funny and not very transparent. edhopper Mar 2012 #7
It is not a large audience but it is a very gullible one so..... Bonhomme Richard Mar 2012 #9
Betcha the number of people who believe in Ancient Aliens and Bigfoot.... Junkdrawer Mar 2012 #13
Dittoheads are a terrible advertising demographic anyway pamela Mar 2012 #10
shittoheads are the new dittoheads Blue Owl Mar 2012 #11
I don't know about "Dittoheads" DenverDad Mar 2012 #12
I bet at least a few of these companies were just waiting for an excuse Fla Dem Mar 2012 #14
I think they have created an illusion of numbers SalviaBlue Mar 2012 #15
Yep. They killed the Fairness Doctrine and then almost immediately did what you suggest. Junkdrawer Mar 2012 #16
The ship is leaving the sinking rat hifiguy Mar 2012 #17
Women controll the majority of the nations wealth now TNLib Mar 2012 #18
"dittohead"... to even Accept that Term to Identify one's self shows how Stupid fascisthunter Mar 2012 #20

auburngrad82

(5,029 posts)
1. It's not even that large
Tue Mar 6, 2012, 05:38 PM
Mar 2012

I'm guessing he might have a couple million listeners out of a population of 300 million, so maybe 1%. If we can get him pulled from Armed Forces Radio, (and there have been several articles out this week about rape in the military and how prevalent it is) we can probably cut his listener base in half.

Then he's screwn.

Lone_Star_Dem

(28,158 posts)
3. Who said they were 25 to 50% of the population?
Tue Mar 6, 2012, 05:50 PM
Mar 2012

What a weird statistic. I mean a 25% margin of error? That looks like someone just yanked numbers outta their butt to me.

Junkdrawer

(27,993 posts)
5. Some posts I've seen (going back to Dubya days) threw out numbers like that....
Tue Mar 6, 2012, 05:56 PM
Mar 2012

No one would believe 50%, but I've seen a considerable effort to defend something like a 25% number for casual-to-dedicated dittoheads in the past.

tledford

(917 posts)
4. The most he has ever claimed to have ...
Tue Mar 6, 2012, 05:51 PM
Mar 2012

... is 16 million, I believe. Even if you grant him that, then we're talking about 5% of the country.

chowder66

(9,074 posts)
6. I heard he had 12 million last night on the news
Tue Mar 6, 2012, 05:57 PM
Mar 2012

don't ask what show. I wasn't paying close attention. Maybe Ed or maybe another broadcast but I thought "he has 12 million listeners?". Yikes.

 

CAPHAVOC

(1,138 posts)
8. Well I am thinking
Tue Mar 6, 2012, 06:04 PM
Mar 2012

Some companies would love to have only conservative buyers. This is not going to work. When people start to patronize products depending on political points of view the people with the most dough will win in the end. But then maybe Liberal buyers can compete. Maybe we will have conservative and liberal corporations. If you are Liberal go to this store. If conservative go to that store.

zbdent

(35,392 posts)
19. his claims on his numbers are probably as accurate as his recitation of Fluke's testimony ...
Tue Mar 6, 2012, 08:11 PM
Mar 2012

what he claims she said has almost no relation to what she actually said. She may have used some of the same words he claims she used, but his statements are not even close to reality ...

edhopper

(33,599 posts)
7. Radio ratings are funny and not very transparent.
Tue Mar 6, 2012, 06:00 PM
Mar 2012

someone listening for 15 minutes to see what the blowhard is saying is a "listener". Also there is the daily vs weekly stats. where someone could be counted multiple times. I would say he never had the number of die hard listeners he claimed.

Bonhomme Richard

(9,000 posts)
9. It is not a large audience but it is a very gullible one so.....
Tue Mar 6, 2012, 06:06 PM
Mar 2012

the pickings are easy for the fringe companies that play on fear.

Junkdrawer

(27,993 posts)
13. Betcha the number of people who believe in Ancient Aliens and Bigfoot....
Tue Mar 6, 2012, 06:18 PM
Mar 2012

are way larger than the number of dittoheads.

Although there is probably CONSIDERABLE overlap.

pamela

(3,469 posts)
10. Dittoheads are a terrible advertising demographic anyway
Tue Mar 6, 2012, 06:06 PM
Mar 2012

White males over 60 aren't exactly an advertiser's dream. They have some disposable income but they aren't big buyers. Pissing off women is an advertising nightmare.

Fla Dem

(23,719 posts)
14. I bet at least a few of these companies were just waiting for an excuse
Tue Mar 6, 2012, 06:24 PM
Mar 2012

to drop Limpballs. With all the advertisers leaving, an individual company doesn't stand out for abuse. There is safety in numbers.

SalviaBlue

(2,917 posts)
15. I think they have created an illusion of numbers
Tue Mar 6, 2012, 06:36 PM
Mar 2012

by buying all of our airwaves and saturating the radio shows with rightwing swill.

Junkdrawer

(27,993 posts)
16. Yep. They killed the Fairness Doctrine and then almost immediately did what you suggest.
Tue Mar 6, 2012, 06:40 PM
Mar 2012

But every time I say that, I'm told it's all strictly business and that the number of Right Wingers on the radio simply reflects the politics of the American Public. Never did believe that.

 

hifiguy

(33,688 posts)
17. The ship is leaving the sinking rat
Tue Mar 6, 2012, 06:44 PM
Mar 2012

to quote another DUer.

Companies sensitive to their public image don't want to be within 100 miles of the Bloated Sack after this and the social media are not speaking, they are screaming.

TNLib

(1,819 posts)
18. Women controll the majority of the nations wealth now
Tue Mar 6, 2012, 06:50 PM
Mar 2012

Companies better start payig attention to who they advertise with.

 

fascisthunter

(29,381 posts)
20. "dittohead"... to even Accept that Term to Identify one's self shows how Stupid
Tue Mar 6, 2012, 08:17 PM
Mar 2012

...and pathetic that person is.

"Duh... I just go along with whatever he sez... duhhhhh."

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