when GWB's helicopter whisked him away from DC for the last time.

that pay for Rush content.

Here's the thing. You run a small station, and your biggest cost (even more than overhead) is the right to broadcast Rush. For a small station, $9 or 10,000 is no sneezing matter. That's a lot of local advertising you have to gin up. So, you cheat. You bleed over Sears, JC Penney, and other large companies' ads that fill time, that allows you to show that you played them as often as they paid for their ads, AND you get to defray the huge costs that Rush costs you.

Now, that ability to bleed over is dead. Any company that finds its ads on Rush's show without permission will cancel your station's right to any advertising. Pretty soon, the small station owner starts looking - what can I cut, so I don't go bankrupt by Wednesday next?

Want to bet that hundreds of small stations are now looking closely at their contracts with Clear, or Bain, or whoever they signed up with, looking for a morals or behavior clause to cancel their agreements, just out of self preservation?

(e.g., Kochs) to stay afloat.

I saw a survey recently, don't remember where (Fortune, maybe) that showed demographics of major retailers.

JCP had one of the highest proportions of female customers. As you would expect, Walmart and Kmart were about 50:50, and Home Depot and Lowe's were dominant male, but JCP was even higher than Target.

It makes no sense to advertise on a show that's alienating 75% (i'm making that up because i don't have the article, but it was something huge like that), of the customer base.
GAC

It's good to have a store I look forward to patronizing.

and only bought time blocks on radio stations. If Fatso was in that time block, it was just a matter of chance, they usually didn't ask what the programming was, only what Arbitron said.

Now they're paying attention, along with other advertisers who bought time slots the same way.

He's finally become radioactive. Time to retire, Rush. Go away before you're thrown away.

Having dealt with publicity issues, I know that when you order an ad buy, it isn't always predictable which programs those ads will run.

if so, and they pulled from Rush's shows ... that would make it damn near impossible for the average RWer to shop.