How Independent Stores are Thriving -- Even in the Age of Amazon

http://www.alternet.org/economy/how-independent-stores-are-thriving-even-age-amazon



So we all know that the likes of Wal-Mart, Target, and Amazon are killing Main Street businesses, right? It’s certainly partly true. Those retailing behemoths have devastated a lot of communities across the country, and they’re still growing.

But, there are some surprising bright spots on Main Street. I heard about them at the annual Business Alliance for Local Living Economies (BALLE) conference, where more than 600 high-energy people strategized about the transition to a more localized, Main Street economy. Stacy Mitchell of the Institute for Local Self-Reliance (ILSR) told me of independent retailers that are thriving.

One surprising comeback, Mitchell says, is independent bookstores. Yes, even in the age of e-books and Amazon, independents are growing: For the last four years, their numbers and total sales have grown, despite the recession. In 2009 there were 1,651 independent bookstores in the United States. Today there are more than 1,900.

Bookstores aren’t the only retail sector where independents are expanding. Local coffee shops have grown faster than Starbucks. Bakers and specialty food stores are thriving. Independent pharmacies and pet, fabric, and stationery stores are growing too.