He's delirious.

18,000 sponsors x one :30 spot each = 150 hours of commercial advertising.

That's if each sponsor wanted only one spot.

He's on, what, 15-20 hours a week?

Rush is very good at it.

I'm running out of insults, here. I may have to cycle back through some.

but 'maroon' (the Bugs Bunny version) is probably acceptable.
I am sure Bugs is a democrat.

Then it's Maroon!

It assumes each advertiser only has one spot per show. I don't know about other stations. But my local Limbaugh station repeats many of the same local commercials throughout the show.

... for the privilege of a spot on Rush's show.

Who has a whole bag of better marbles at home.


For those of you who are old enough to have played marbles when you were in grade school.

He's losing it.

Either the pressure is really getting to him or he must be off his meds now.

Seriously, it wouldn't surprise me a bit to find out he's back on the painkillers. He's married again, and that must be incredibly stressful for him.

Remember - everyone one of those local radio stations that sponser him has local advertisers who buy the minutes each hour allocated to local radio programming. Even though a show is syndicated, there is an agreement between the syndicated show and the local station that allows for 'X' amount of minutes each hour for local programming. This is split between the local Weather/News/Traffic spots and local advertisers. Plus some of those Weather/News/Traffic spots have sponsers. I'll listen to 1060AM out of Philly from time to time (no talk show just all local news) and they'll be like 'And now the Traffic sponsered by local car dealership'.

That local sponsering and advertising mostly goes to the radio station since the national advertising goes towards the syndicated talk show. And since those 46 companies that are dropping the Rush Limbaugh are actually customers of Clear Channel (the coglomerate that owns the show) - the advertisers will still be buying ad time, just will be played on one of the other dozens of talk shows (conservative and some progressives) instead.

We need to go after local programming. If radio stations think they could be losing advertisers for a certain talk show they'll want to find a different show to put in it's place that woudl bring in advertisers.

Those local advertisers listen too.

...and Cumulus...the two largest broadcast corporates that air his swillfest and are standing 4-square behind him.

Rushbo is a loss leader...he attracts attention and listeners that the stations capitalize on other ways. His "math" is that each of his 600 plus affiliates has 30 advertisers...making money for each affiliate and that's what matters most. He figures that a national boycott won't hurt him as long as the locals are still making their coin. Thus the challenge is to localize this matter...organize listening groups in every market and then target the local station and advertiers. That's when Clear Channel will start to feel the heat and then be forced to do something about that boil on the ass of broadcasting.

I worked in radio advertising for a while. 18,000 commercials during even a weeks worth of time buys would be impossible to manage. There would be no show. Only commercials.