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ProSense

(116,464 posts)
Sat Mar 10, 2012, 03:03 AM Mar 2012

Rush drags right-wing radio over the cliff in massive sponsor exodus (updated)

Last edited Sat Mar 10, 2012, 01:13 PM - Edit history (1)

Rush drags right-wing radio over the cliff in massive sponsor exodus

by MKSinSA

Ruh-ro!

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.

According to John Avlon of The Daily Beast, the entire clown car of rabid rightwing radio firebreathers getting dragged down by Rush Limbaugh goes well beyond His Lumpiness ...

Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”

From the Premiere Networks' email:

"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer… They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

- more -

http://www.dailykos.com/story/2012/03/10/1072994/-Right-wing-pyramid-comes-crashing-down

Wow! Great news!

Updated to add this from Think Progress:

This helps explain why, on Rush Limbaugh’s flagship station WABC, almost of the commercial breaks were filled with unpaid pubic service announcements. You can check out the list of the 50 advertisers who were known to have dropped Limbaugh before this report here.

http://thinkprogress.org/media/2012/03/10/442048/breaking-98-major-advertisers-dump-rush-limbaugh/





41 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Rush drags right-wing radio over the cliff in massive sponsor exodus (updated) (Original Post) ProSense Mar 2012 OP
Boy, talk about being in denial... Speck Tater Mar 2012 #1
DKos had trouble with this line...but thought it meant... nenagh Mar 2012 #15
This really sounds too good to be true. juajen Mar 2012 #2
I know, I am so thrilled Tumbulu Mar 2012 #38
Negative Sentiment... 1620rock Mar 2012 #3
Probably means a very small percentage that listens and Kalidurga Mar 2012 #4
Don't stop now, people! Keep it going! tblue Mar 2012 #5
This is awesome. Shannon1981 Mar 2012 #6
this is the year that the end times say is the change point for us now. Consider what has roguevalley Mar 2012 #27
"Very small percentage of the American public"? xfundy Mar 2012 #7
I was struck by the same line. ladywnch Mar 2012 #24
Only problem here is, it will affect lefty talk, too. stevedeshazer Mar 2012 #8
What lefty talk? There's so little of it, most of the country doesn't hear it! MADem Mar 2012 #10
I don't think there'll be a true groundswell against lefty talkers like there has been against rush. diane in sf Mar 2012 #11
What lefties? TBF Mar 2012 #32
I think that a lot of the true listener statistics are finally starting to be made available by new diane in sf Mar 2012 #9
This message was self-deleted by its author Tesha Mar 2012 #12
Need we any more proof Shankapotomus Mar 2012 #13
It's likely ProSense Mar 2012 #17
I remember this happening during the Beck controversy. tsuki Mar 2012 #14
I think people are misunderstanding that last sentence. drm604 Mar 2012 #16
I agree with your reading of that language.... Bluenorthwest Mar 2012 #18
That is how I read it me b zola Mar 2012 #33
excellent news Liberal_in_LA Mar 2012 #19
Yes it is. n/t ProSense Mar 2012 #21
Good news. Scurrilous Mar 2012 #20
Apocalypse comes early! Halleujah! freshwest Mar 2012 #22
Good. Kill the hate machine that is right-wing talk radio. Comrade Grumpy Mar 2012 #23
K&R Tarheel_Dem Mar 2012 #25
Premiere Networks... Life Long Dem Mar 2012 #26
Reap the whirlwind, all you vitrolic indepat Mar 2012 #28
The bigger they are they harder they fall. Quantess Mar 2012 #29
I wonder why it took advertisers so long to figure out they were sponsoring hate? Initech Mar 2012 #30
Limbaugh ProSense Mar 2012 #31
"Limbaugh is the most protected blowhard ever." Yavapai Mar 2012 #35
The only thing I can figure out is they never bothered to listen... Rhiannon12866 Mar 2012 #34
Jon Stewart does a good job of tearing down their nonsense every night. Initech Mar 2012 #37
no one but haters and a few 'lost-causers' were listening to it. the perfect weapon- invisible certainot Mar 2012 #36
They knew it all along. Now they're being shown it might be bad for business. 2ndAmForComputers Mar 2012 #39
Exactly the reason I refuse to patronize Chik-Fil-A. Initech Mar 2012 #40
But ... but ... What about Rush's 18,000 advertisers? Arugula Latte Mar 2012 #41
 

Speck Tater

(10,618 posts)
1. Boy, talk about being in denial...
Sat Mar 10, 2012, 03:14 AM
Mar 2012

To quote the letter: "Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

I doubt that those sponsors would be running away quite so fast if the response was "from a very small percentage of the listening public."

nenagh

(1,925 posts)
15. DKos had trouble with this line...but thought it meant...
Sat Mar 10, 2012, 07:59 AM
Mar 2012

We will ONLY advertise on shows that will stir negative sentiment from a very small percentage of the listening public.

The DKos comments discuss this... Hope their take is right...note: I didn't go through all the comments.

1620rock

(2,218 posts)
3. Negative Sentiment...
Sat Mar 10, 2012, 03:19 AM
Mar 2012

"likely to stir negative sentiment from a very small percentage of the listening public."

WTF..Very small percentage of the listening public my ass.

Kalidurga

(14,177 posts)
4. Probably means a very small percentage that listens and
Sat Mar 10, 2012, 03:28 AM
Mar 2012

sends in emails, letters, makes phone calls, and boycotts and threatens other actions that would be adverse to the companies that advertise on the gas bags show.

roguevalley

(40,656 posts)
27. this is the year that the end times say is the change point for us now. Consider what has
Sat Mar 10, 2012, 04:34 PM
Mar 2012

happened: Arab Spring, Wisconsin, Iran and Occupy the World, the fall of the GOP through their exposure as asshats and now this. The Apocolypse is already here. The unveiling, the awakening. Thank god I lived long enough to see this happen.

xfundy

(5,105 posts)
7. "Very small percentage of the American public"?
Sat Mar 10, 2012, 03:36 AM
Mar 2012

That is the entire audience of these shows.


Lying to the very end.

ladywnch

(2,672 posts)
24. I was struck by the same line.
Sat Mar 10, 2012, 03:30 PM
Mar 2012

sponsers don't cave to 'a very small percentage o fthe American public'. Hell, 'a very small percentage' wouldn't even register on their collective radars. This was considerably larger than 'a very small percentage' and they HAD to listen. A 'very small percentage' is the million mom march (or whatever the hell they called themselves) who tried to force Penney's to drop Ellen for no reason other than she is an out and proud lesbian.


Very small percentages don't change things. Substantial percentages of unifed public outcry; THAT foces action.

stevedeshazer

(21,653 posts)
8. Only problem here is, it will affect lefty talk, too.
Sat Mar 10, 2012, 05:37 AM
Mar 2012

Many of the same advertisers place ads on lefty talk shows, too. If they consider the righties controversial, they'll likely treat the lefties the same way, which could hurt good talkers like Thom Hartmann, Ed Schultz, Randi Rhodes and such.

I hope I'm wrong, but I don't think I am.

MADem

(135,425 posts)
10. What lefty talk? There's so little of it, most of the country doesn't hear it!
Sat Mar 10, 2012, 05:44 AM
Mar 2012

Maybe people will actually start to have conversations about issues on the radio--now that would be something! Instead of some blowhard telling people what to think, they'll start asking people what their views are!

That would be a fine paradigm as far as I'm concerned.

diane in sf

(3,916 posts)
11. I don't think there'll be a true groundswell against lefty talkers like there has been against rush.
Sat Mar 10, 2012, 05:48 AM
Mar 2012

Also, the liberal hosts aren't as vicious or untruthful. The million women FB protest against openly gay Ellen Degeneres appearing in ads for Penny's never went anywhere because they never had the numbers behind them. rushbo has even offended large numbers of Republicans and conservatives with his latest sewage.

TBF

(32,081 posts)
32. What lefties?
Sat Mar 10, 2012, 09:48 PM
Mar 2012

We truly have nothing comparable. There are a few liberal talk show hosts, yes, but no one who is truly left (socialist, communist). That is why the rise of Ronald Reagan was so easy in the 1980's - the left in this country was decimated in earlier decades. What we are discussing right now is barely left of center vs. radical right views. Thank goodness the pendulum might be starting to swing back a bit.

diane in sf

(3,916 posts)
9. I think that a lot of the true listener statistics are finally starting to be made available by new
Sat Mar 10, 2012, 05:43 AM
Mar 2012

technologies. And since these right wing radio shows have been inflating their listener numbers for years, the public outrage makes a good excuse for discontinuing advertising on them. I expect the advertisers have been paying inflated rates for sponsoring these wingnut programs.

Response to ProSense (Original post)

Shankapotomus

(4,840 posts)
13. Need we any more proof
Sat Mar 10, 2012, 06:30 AM
Mar 2012

that Right Wing Radio is Hate Radio? I don't think so.

Freepers, you are losing. Time to convert.

ProSense

(116,464 posts)
17. It's likely
Sat Mar 10, 2012, 10:50 AM
Mar 2012

the backlash was tremendous. This is a vile man who is widely disliked.

Harris Poll crowns Rush Limbaugh America's 'least favorite' political pundit
http://www.democraticunderground.com/1002378764

Note: "political pundit"


Rush Hudson Limbaugh III ( /ˈlɪmbɔː/; born January 12, 1951) is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism.

http://en.wikipedia.org/wiki/Rush_Limbaugh


Santorum is still trying to claim he's an entertainer: http://www.democraticunderground.com/1002405399

tsuki

(11,994 posts)
14. I remember this happening during the Beck controversy.
Sat Mar 10, 2012, 06:30 AM
Mar 2012

There was, I know, at least one advertiser that said they would no longer advertise on any 24 hour news cycle network. I wondered at the time, these economic hard times, whether more might pull back.

Sounds like companies are examining their ad placements for bang for the buck, not bang/fizzle, no matter how "small" the fizzle is.

drm604

(16,230 posts)
16. I think people are misunderstanding that last sentence.
Sat Mar 10, 2012, 08:22 AM
Mar 2012

The last part of that paragraph is poorly written but I think that last sentence is defining the shows that the advertisers do want to sponsor; shows that are unlikely to stir negative sentiment in more than a very small percentage of the listening public.

They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.


 

Comrade Grumpy

(13,184 posts)
23. Good. Kill the hate machine that is right-wing talk radio.
Sat Mar 10, 2012, 02:10 PM
Mar 2012

And do it with the power of the free market. How sweetly ironic.

 

Life Long Dem

(8,582 posts)
26. Premiere Networks...
Sat Mar 10, 2012, 04:09 PM
Mar 2012

Formerly Premiere Radio Networks, or PRN is an American radio network. It is the largest syndication company in the United States based on popularity of programming. It is a wholly owned subsidiary of Clear Channel Communications and it is headed by Julie Talbott, who serves as president, content and affiliate relations.

http://en.wikipedia.org/wiki/Premiere_Networks

 

Yavapai

(825 posts)
35. "Limbaugh is the most protected blowhard ever."
Sat Mar 10, 2012, 10:35 PM
Mar 2012

Yesereee, Trojan is going to have to design a 10ply steel Radial to protect this prick in the future!!!

Rhiannon12866

(205,702 posts)
34. The only thing I can figure out is they never bothered to listen...
Sat Mar 10, 2012, 10:16 PM
Mar 2012

Now, we're all forced to, since this is all over the news.

Initech

(100,090 posts)
37. Jon Stewart does a good job of tearing down their nonsense every night.
Sat Mar 10, 2012, 11:31 PM
Mar 2012

But without hate radio - where is he going to get his material from?

Oh wait - the Fox Ministry Of Propaganda gives him plenty of material every day.

 

certainot

(9,090 posts)
36. no one but haters and a few 'lost-causers' were listening to it. the perfect weapon- invisible
Sat Mar 10, 2012, 10:46 PM
Mar 2012

to those it beat the crap out of every day.

2ndAmForComputers

(3,527 posts)
39. They knew it all along. Now they're being shown it might be bad for business.
Sun Mar 11, 2012, 02:48 AM
Mar 2012

That's the only difference.

Initech

(100,090 posts)
40. Exactly the reason I refuse to patronize Chik-Fil-A.
Sun Mar 11, 2012, 02:18 PM
Mar 2012

Not only do they sponsor hate radio (American Family Association), they embrace it - they give money to known hate groups like the AFA, that's bad for business.

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