Delta Dental in IA this morning had an ad on the local channel pushing its plan and I was pleasantly

surprised to hear at the end of the ad an invitation to people to check out the Iowa exchange for comparative shopping purposes for a plans that best fit your needs. Now I'm not sure if Delta is the only game in the state right now so that is what people will get who want dental coverage, but I hope we see more of this sort of advertising in the future.