because he represents what they promote ?

businesses of that caliber will sponsor him. It is what his listeners deserve too.

It's GOP's style sexuality, all related to money.

Every single thing gets down to money with them, who gets healthcare, housing, food, civil rights, education, voting, etc.

So this would fit in with the business and social model Rush has always promoted:

Pay for every act of sex, Viagra pills or BC pills. Or else become a monk or a nun. Or go to third world sex tourist countries like Rush does and pay some kid or poverty stricken man or woman to help him use up his Viagra prescription.

will eventually be the only advertisers because women aren't major purchasers of either. He's jumped the shark as far as any advertiser who depends on women for a large percentage of their sales is concerned.