From Crain's New York Business: Groups aim to crush Rush

While a great title, the story is more of the business problems Mr. Limbaugh may be facing:

Over the more than two decades that Rush Limbaugh has been king of talk radio, plenty of critics have called for his head—or at least for an end to his free pass to make outrageous attacks. This time they might get it.

But even if he escapes semi-intact from his latest controversy, brought on by over-the-top invective against a women's health advocate, Mr. Limbaugh's days of offending with impunity are over.

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Radio insiders say that both Premiere and its affiliated stations are feeling the pain of lost ad revenue, and that it will be a long time before that money comes back. Indeed, radio networks are restructuring some of their inventory—creating packages that are free of right-wing talk so that marketers won't have to worry about ending up in The Rush Limbaugh Show or with any other controversial host.

“It's created a really long tail of changes in the industry, and a long tail of lost revenue for everybody carrying the show,” said Kim Vasey, director of radio for media-buying giant GroupM.