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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCoke features first GAY FAMILY in a Super Bowl ad
Got to give Coke some credit for this . .. . at least they're smart enough to figure out which way the winds are blowing.
http://www.nbcnews.com/business/coke-features-first-gay-family-appear-super-bowl-ad-2D12044708
In the second quarter of the Super Bowl, Coke became the first advertiser to show a gay family in an ad for America's big game.
The snippet appeared as one of many vignettes in a sweeping ad that celebrated America's collection of diverse creeds, codes and individuals. In the five-second clip, two male partners and their daughter go roller-skating while a chorus of children sing "America the beautiful."
The hashtag #AmericaIsBeautiful went tredning on Twitter shortly after the spot aired.
Gay rights organization GLAAD praised the ad, calling it "a step forward for the advertising industry."
Coke has been under fire for its marketing lately. A social marketing effort that allowed customers to give each other digital coke bottles with words written on them backfired after the site wouldn't allow users to put the word "gay" on them.
SNIP
ProudToBeBlueInRhody
(16,399 posts)I'm guessing the clown from Focus on the Family will do it or Tony Fucking Perkins....with of course, Sarah The Grifter jumping right in.
pnwmom
(108,980 posts)icymist
(15,888 posts)and didn't see the end of the commercial through their angry tantrum!
Rhythm
(5,435 posts)I saw the ad during the game, but was so taken by the multi-lingual song that i didn't notice that particular vignette.
Probably my favorite one this year!
TlalocW
(15,386 posts)But not for the two dads which I'm finding somewhat hilarious and sad at the same time.
I don't think they've noticed it yet. They're all still upset about the multiculturalism/foreign languages in it. I'm currently trolling Allan West's blog - NO ONE is talking about the two dads rolling skating with their daughter.
I've decided to go ahead and point it out to them because honestly, I want to "see" heads explode. I just posted the following on West's blog.
I hate to be the voice of reason, but...
1. A lot of your (and my) ancestors didn't speak English when they first came over here. First waves of immigrants from non-English speaking countries rarely do. Their kids, however, do. But they're here, and it would be un-American (an stupid) to not to try and sell them stuff.
2. I hate to tell you this, but language is not static. All those languages in that commercial will make contributions to what our descendents speak, and many already have otherwise I couldn't drive my El Camino near any canyons to try and lasso a coyote I saw from my patio the other night while planting tomatoes, hoping that there aren't any cops around to put me in the hoosegow because I heard there are a lot of bad buckeroos in there. Nearly 16% of that weird sentence derives from Spanish, some of which comes from Nahautl. You're already speaking foreign-influenced English, and it will become more so whether you like it or not. Our culture will be drastically changed, eventually becoming unrecognizable.. Just like your parents' culture was; their parents' culture was, etc.
3. I would think that you conservative types would be even more upset about the possibility that Coke put in a couple of gay dads roller-skating with their daughter (about 43 seconds in).
TlalocW
pnwmom
(108,980 posts)And it's not a "possibility," by the way. It was intended to represent a gay family.
TlalocW
(15,386 posts)But I could always be wrong.
TlalocW
BlancheSplanchnik
(20,219 posts)Love your linguistic history lesson too!!!
Great response and educational as well. Win!
Grammy23
(5,810 posts)I imagine that this ad has their tongues wagging. That was the first thing I thought of after I watched it. It was a beautifully crafted ad but sadly the first thing I thought after hearing the various languages and the variety of people in it was that the Right Wing Machine would go to full scale war over it. No way did it go unnoticed or appreciated by the bigots and racists in the U.S. Their heads promptly exploded to the point that they missed the rest of the game.
trublu992
(489 posts)Jesus Malverde
(10,274 posts)Whisp
(24,096 posts)how well do they treat their workers?
what does the $CEO$ get compared?
I think clean water is much more important than brown sugar water.
Cha
(297,375 posts)through for America big time.. if the reaction from the teabaggers is any indication! But, I really don't need their rabid disapproval to tell me it's a beautiful ad!
targetpractice
(4,919 posts)Coca-Cola will subsequently auto-play videos of children laying down the vocals plus their own naive codas about how inspired they think Americans will be by hearing "America the Beautiful" in many languages. Very inspiring and endearing, IMHO. It's a shame that Coca-Cola assumed it would be necessary to disable viewer comments for these videos...
Here is theTagalog version...
pnwmom
(108,980 posts)targetpractice
(4,919 posts)And, those comments are racist and hateful as we've learned to expect.
The cynic in me thinks that they are following a model to pursue publicity like the recent Cheerios bi-racial family commercial stirred up. However, the optimist in me thinks that Coca-Cola planned a smart marketing campaign to start a conversation... Run a multi-cultural ad, stir controversy, and then deconstruct the controversy in social media to find the right, moral target demographic. I know it's ultimately about selling sugar water, but I've seen many right-wingnuts vowing to switch to Pepsi tonight.
adieu
(1,009 posts)I wouldn't have noticed. There's nothing special with two men (I'm guessing it's the one with two men, but there were several, so I'm not sure which one) with one having his arms over the other's shoulder, or standing by the other's side.