Religious opponents to equality definitely feel entitled to spew their venom. Here on DU they get bent out of shape if we even criticize the hate speech of their favorite preachers. Their clerics call us horrible names, object to justice for us, pass pogrom laws against us but if we criticize that they call us 'haters'. The arrogance is beyond imagination, they are so fully sure they are God's voice.

It just doesn't feel good to them unless they can rub your nose in it.

I was thinking about this, and it occurred to me that the fundy could even tell the truth, like this:

"I'm just uncomfortable with this, because of my beliefs. I don't think I can do a very good job of this, my heart's just not in it."

Under what circumstances wouldn't the customers decide to take their business elsewhere in that case? You could imagine some sort of "emergency", but that would be pretty rare.

I think what you're pointing to is correct, that the opportunity to act defiant is the only thing missing.

I agree with the OP's take, though.

"We reserve the right to refuse service to anyone." As far as I know that's perfectly legal, although it's usually only invoked to kick out people acting like assholes.

I agree that these laws pretty much do nothing except invite boycotts and lawsuits.