E-Cigarettes, by Other Names, Lure Young and Worry Experts
SAN FRANCISCO — Olivia Zacks, 17, recently took a drag of peach-flavored vapor from a device that most people would call an e-cigarette.
But Ms. Zacks, a high school senior, does not call it that. In fact, she insists she has never even tried an e-cigarette. Like many teenagers, Ms. Zacks calls such products “hookah pens” or “e-hookahs” or “vape pipes.”
These devices are part of a subgenre of the fast-growing e-cigarette market and are being shrewdly marketed to avoid the stigma associated with cigarettes of any kind. The products, which are exploding in popularity, come in a rainbow of colors and candy-sweet flavors but, beneath the surface, they are often virtually identical to e-cigarettes, right down to their addictive nicotine and unregulated swirl of other chemicals.
The emergence of e-hookahs and their ilk is frustrating public health officials who are already struggling to measure the spread of e-cigarettes, particularly among young people. The new products and new names have health authorities wondering if they are significantly underestimating use because they are asking the wrong questions when they survey people about e-cigarettes.
http://www.nytimes.com/2014/03/05/business/e-cigarettes-under-aliases-elude-the-authorities.html
'Hook 'em while they're young' says the new big tobacco.
And here come the army of paid e-cigarette commenters...
= new reply since forum marked as read
Well said. 
Now, time to go collect my big bucks from the e-cig lobby...
By the way, THIS is a vape pipe:
This is an e-cig:
And so is this (which is what's called a pen, as it looks like a pen):
And here's your e-hookah (called such because the tip is like the tip from a hookah):
They are all, essentially the same delivery system, with a different style to suit the user. None of which produce smoke, or any sort of second hand issues. None of them are geared/marketed towards children. But keep up your daily outrage!
