Armalite's Michelangelo Gun Ad Has Pissed Off An Entire Country

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ROME, March 10 (Reuters) - Italian cultural officials have threatened court action to stop an American arms manufacturer showing the revered Renaissance statue of Michelangelo's David holding a rifle in its advertising campaign.

Culture Minister Dario Franceschini led the battle cry after stories about the ad - describing the weapon as a "work of art" - appeared in Italian newspapers.

He tweeted his disgust, saying the image "offends and infringes the law. We will act against the American company, which must immediately withdraw the campaign".

Armalite, a small Illinois-based firm, used a photograph of David, which Michelangelo sculpted from a single block of marble in 1504, in an advertisement for its AR50A1 rifle.

The ad substitutes the muscular Biblical character's sling and stone with the modern weapon. The ad campaign has run in specialised magazines, featuring a photo of the David statue, which is on exhibition in Florence's Academia museum.

Cristina Acidini, superintendent of Florence's museums, was as appalled as the culture minister. "We warn the company not to continue using the image," she told reporters.

http://www.huffingtonpost.com/2014/03/10/armalite-michelangelo-gun-ad_n_4935909.html