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William769

(55,147 posts)
Mon Mar 10, 2014, 09:54 PM Mar 2014

Honey Maid ‘This is Wholesome’ campaign features same-sex parents

The company behind Honey Maid graham crackers on Monday unveiled a diversity-rich advertising campaign prominently featuring same-sex parents among its collection of real American families.

With the new campaign, “Honey Maid recognizes that while the makeup and the day-to-day lives of families have evolved, the wholesome family connections remain the same,” according to a statement by parent company Mondelez International.

Among the real-life stories featured in the 30-second ad, part of Honey Maid’s “This is Wholesome” campaign, is Jason and Tim, who are raising their two sons in a same-sex household. Also featured is an interracial couple and their three children, and a single dad.

“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” said Gary Osifchin, Sr. Marketing Director of Mondelez International.

http://www.lgbtqnation.com/2014/03/honey-maid-this-is-wholesome-campaign-features-same-sex-parents/



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Honey Maid ‘This is Wholesome’ campaign features same-sex parents (Original Post) William769 Mar 2014 OP
More and more, rational people are allowing normal relationships to be shown... Ohio Joe Mar 2014 #1
Ok, you confused me. William769 Mar 2014 #2
He means gay people are regular people. At least, that's how I read it. nt msanthrope Mar 2014 #3
Thanks. William769 Mar 2014 #4
Do like I did.... Spitfire of ATJ Mar 2014 #24
I don't have weeds. William769 Mar 2014 #26
Sorry William... I'm wicked high and maybe not wording things the best :) Ohio Joe Mar 2014 #12
No problem. William769 Mar 2014 #13
because they're all regular people, despite the republican's bigotry... dionysus Mar 2014 #18
Sweet spinbaby Mar 2014 #5
What a sweet story. William769 Mar 2014 #7
K&R Sissyk Mar 2014 #6
I want more smores! William769 Mar 2014 #9
We had some this weekend Sissyk Mar 2014 #10
Well then they have to be good! William769 Mar 2014 #14
cinnamon grahams and honey butter or pumpkin cream cheese spread. niyad Mar 2014 #21
Yummy! Sissyk Mar 2014 #27
And why not? herding cats Mar 2014 #8
I love graham crackers... one_voice Mar 2014 #11
Good enough for me! William769 Mar 2014 #15
nice Skittles Mar 2014 #16
Maybe we can get the Reich Wing to boycott enough products that they starve to death Bernardo de La Paz Mar 2014 #17
now THERE is a wonderful thought!! niyad Mar 2014 #23
and Chick fil a.. unwholesome as ever. mountain grammy Mar 2014 #31
... William769 Mar 2014 #32
I saw this today for the first time! It's an awesome commercial. nt Sarah Ibarruri Mar 2014 #19
note to self: purchase honey maid grahams tomorrow!! GOOD for them! niyad Mar 2014 #20
the documentary on jason and tim is wonderful. niyad Mar 2014 #22
Yes it is. William769 Mar 2014 #25
First time gay marriage came up I thought, 'great, more love in the world, what a good idea.' toby jo Mar 2014 #28
My grandson loves... awoke_in_2003 Mar 2014 #29
Good. William769 Mar 2014 #35
WOW! HONEY MAID! THANK YOU! Cha Mar 2014 #30
Thanks Cha. William769 Mar 2014 #33
You're Welcome, William~Thank you~ Cha Mar 2014 #34
Now I'm going to have to find an excuse Le Taz Hot Mar 2014 #36
Honey Maid # thisiswholesome~ sheshe2 Mar 2014 #37
In public education... AnneD Mar 2014 #38
Darn it wryter2000 Mar 2014 #39
I have always loved their products. Had them for my children and would have them for my efhmc Mar 2014 #40

Ohio Joe

(21,756 posts)
1. More and more, rational people are allowing normal relationships to be shown...
Mon Mar 10, 2014, 10:02 PM
Mar 2014

It does disturb me though that there are still so many who work so hard to portray regular people as somehow 'wrong', all because of their fears.

William769

(55,147 posts)
2. Ok, you confused me.
Mon Mar 10, 2014, 10:07 PM
Mar 2014
It does disturb me though that there are still so many who work so hard to portray regular people as somehow 'wrong'


 

Spitfire of ATJ

(32,723 posts)
24. Do like I did....
Mon Mar 10, 2014, 11:25 PM
Mar 2014

Put on the iPod and some gloves and pull weeds for two hours.

(Wish they were the smoking type.)

Ohio Joe

(21,756 posts)
12. Sorry William... I'm wicked high and maybe not wording things the best :)
Mon Mar 10, 2014, 10:32 PM
Mar 2014

What disturbs me is the people (fundies, freepers and others of that ilk) who spend all their time condemning anyone who is LGBT when it is normal and natural.

spinbaby

(15,090 posts)
5. Sweet
Mon Mar 10, 2014, 10:12 PM
Mar 2014

This kind of reminds me of something I saw last month. We had gone to Disney World and were walking back to our room down one of those endless hotel hallways. Walking ahead of us was a gay couple who had with them a little boy of about eight, who was probably adopted, being different enough in complexion to not likely be the biological child of either partner. What struck me about this little grouping was how darn happy they were. The little boy was running ahead in excitement and running back to his parents, the couple was laughing. They were so joyous together. And, yes, they were wholesome.

William769

(55,147 posts)
14. Well then they have to be good!
Mon Mar 10, 2014, 10:36 PM
Mar 2014

Glad to see you too. I have been busy with other stuff I have been neglecting & finally decided to take care of it.

herding cats

(19,565 posts)
8. And why not?
Mon Mar 10, 2014, 10:14 PM
Mar 2014

A loving family is a loving family. Having said that, it's about time more people are recognizing that simple fact.

Well done Honey Maid!

Bernardo de La Paz

(49,005 posts)
17. Maybe we can get the Reich Wing to boycott enough products that they starve to death
Mon Mar 10, 2014, 10:47 PM
Mar 2014

... or have heart attacks because the only thing they can eat that they aren't boycotting is deep-fried pork rinds.

 

toby jo

(1,269 posts)
28. First time gay marriage came up I thought, 'great, more love in the world, what a good idea.'
Mon Mar 10, 2014, 11:35 PM
Mar 2014

And we all pretty much picked up on the same vibe. Well, all here and abouts, anyhow.

This stuff keeps slowly getting across the waves like this, and pretty soon everybody will be getting it. This is what trips the tide, out into the mainstream it goes.

I like that.

Life is good. Wholesome stuff.

Cha

(297,304 posts)
30. WOW! HONEY MAID! THANK YOU!
Tue Mar 11, 2014, 12:03 AM
Mar 2014

Amazing Diversity Ads~

I just went on FB and Liked them, William~

https://www.facebook.com/honeymaid

I ate Honey Maid Grahams when I was a little kid~

Le Taz Hot

(22,271 posts)
36. Now I'm going to have to find an excuse
Tue Mar 11, 2014, 02:34 AM
Mar 2014

to buy Honey Maid Graham crackers and I don't even eat graham crackers. Finally, FINALLY the world is becoming more enlightened and people are understanding that love is love and love is always a good thing.

AnneD

(15,774 posts)
38. In public education...
Tue Mar 11, 2014, 02:02 PM
Mar 2014

I have been encountering same sex couples for over 10 years. The hardest thing about my job is making the children feel that it is ok. Instead of asking them for their mom's number, I just ask them who do I call....you know, just normal stuff.

efhmc

(14,726 posts)
40. I have always loved their products. Had them for my children and would have them for my
Tue Mar 11, 2014, 10:07 PM
Mar 2014

gkids. The problem is we all now gluten free and Honey Maid does not have this product, yet.

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