Why the Christian Right Is Freaking Out Over a Honey Maid Graham Crackers' Ad

http://www.alternet.org/tea-party-and-right/why-christian-right-freaking-out-over-honey-maid-graham-crackers-ad



Everyone has probably experienced a Honey Maid graham cracker sometime in their lifetime. Last month, Nabisco, the company that makes Honey Maid Graham Crackers, as well as Oreos, Chips Ahoy, Nilla Wafers and an assortment of other well-known cookies and crackers, came up with an extraordinary family-positive/gay-positive advertisement. And "traditional values" conservatives went, well ... crackers.

Ironically, at the end of the day, the graham cracker dust-up may in fact benefit both the folks at Nabisco, and its chief critics, the American Family Association's One Million Moms.

'Everyday wholesome snacks for every wholesome family'

The advertisement, which was unusually family-positive, started out with two men taking care of their child, and was followed by a diverse group of families spending time together. The New Yorker's Andrew Solomon described the ad: "It shows a two-dad family, a rocker family, a single dad, an interracial family, a military family. The two-dad household is featured at some length; you cannot be distracted away from it. Most striking is the tagline of the ad: 'No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.'"

The response to the ad - issued earlier this month -- was both heart-warming - many people responded in a very supportive way - and super critical. It was the latter responses that caused the company to put together a second ad, which takes the sometimes super-nasty comments and turns them into a one-of-a-kind inspirational art project, in which two artists glue together the complaints to spell out the word love in cursive.