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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsE-cig companies are targeting youth -- Democratic investigation says.
Last edited Wed Apr 16, 2014, 06:27 PM - Edit history (4)
A "smoking cessation" product is only marketable as long as there are large numbers of people trying to stop smoking. If they don't get addicted to nicotine in the first place, then they won't be. So, in order to grow their market, they need to appeal to new vapers, too -- not just to the diminishing market of people trying to quit tobacco cigarettes.
We also know that in many states there are no restrictions on marketing e-cigs and vape pens to teens or even middle schoolers. In states where it's legal, why would the manufacturers not market to them ? Does anyone really think these corporations would unnecessarily restrict their own profits by voluntarily not marketing to teens?
Here is the PDF of the report:
http://democrats.energycommerce.house.gov/sites/default/files/documents/Report-E-Cigarettes-Youth-Marketing-Gateway-To-Addiction-2014-4-14.pdf
http://www.npr.org/blogs/health/2014/02/17/276558592/candy-flavors-put-e-cigarettes-on-kids-menu
At a middle school in the San Francisco Bay Area, Viviana Turincio, an 8th grader, recently noticed some kids smoking in class or at least, that's what it looked like.
"There was a group at the table," she remembers. "And they were just smoking on the vape pen, and the teacher was right there and the teacher didn't even notice."
That's because her classmates were smoking an electronic cigarette, sometimes called a "vape pen." It's a hand-held, battery-powered device that vaporizes a liquid that is often infused with nicotine. You inhale the vapor through a mouthpiece, and exhale what looks like smoke. In this case the smoke smelled like candy.
"My favorite flavor is gummy bears because it tastes really good," Viviana says.
http://www.nytimes.com/2014/04/15/health/e-cigarette-makers-targeting-youth-congressional-report-says.html?src=rechp
WASHINGTON An investigation by Democratic members of Congress into the marketing practices of electronic cigarette companies has found that major producers are targeting young people by giving away free samples at music and sporting events and running radio and television advertisements during youth-oriented programs.
The inquiry, led by Senator Richard J. Durbin, Democrat of Illinois, and Representative Henry A. Waxman, Democrat of California, was conducted as the Food and Drug Administration prepared a major package of tobacco control rules that would place e-cigarettes under federal regulation for the first time.
SNIP
Its time for the F.D.A. to step up and regulate these products, Senator Durbin said during a conference call with reporters. Weve got to put an end to the marketing of these products to kids.
SNIP
The report surveyed nine major producers, though only eight responded: Altria, R. J. Reynolds Vapor Company, NJOY, Eonsmoke, Logic, VMR, Lorillard and Green Smoke. Six of them said they had sponsored events, and eight said they had given away free samples. In all, 348 events featured free giveaways and sponsorship in 2012 and 2013, many of which appeared geared toward youth, the report said.
cthulu2016
(10,960 posts)I do not favor giving free samples of e-cigs to minors.
I also would not favor selective description of legal adults as "youth" (I would view it as an intentional attempt to deceive and distort.)
Liberal Veteran
(22,239 posts)Definition based on the information presented in the article.
"The report found that Lorillard represented the largest portion of the giveaways and sponsorships in 2012 and 2013, providing free e-cigarette samples or sponsorship at 227 of the events, which included music festivals, parties and motor sports competitions. It also sponsored Freedom Project, a national tour by a number of bands. This year, tobacco control advocates criticized ads for the companys Blu brand e-cigarettes that ran in Sports Illustrated magazine and featured women in bikinis, calling them an attempt to appeal to teenage boys."
cthulu2016
(10,960 posts)onehandle
(51,122 posts)'Free samples of E-cigarettes being handed out at concerts. The plan? Get them hooked. Stay clean. LLAP'
https://twitter.com/TheRealNimoy/status/456102656277487616
Big tobacco is buying up the E-cig companies and playing the old game. The FDA is working on regulations. They need to step up.
KittyWampus
(55,894 posts)is perfectly fine in the good ole USA!
Jesus Malverde
(10,274 posts)singing the "I'm loving it" McDonalds jingle. I was kinda shocked how effective their marketing was.
Prophet 451
(9,796 posts)I don't know any e-cig user (including myself) who would have any problem with imposing age restrictions. But complaining about sweet flavours is like saying adults should only have "burnt coffee", "stale beer" and "dirty ashtray" flavours. Likewise, cigarette makers would sponsor rock concerts if they could still get away with it.
Thanks to my e-cig, I've gone from fifty a day to about five (and I'm working to eliminate those five) and my sense of taste is starting to return. I alternate between a tobacco flavour, dark chocolate, cherry and cinnamon flavours. You want me to show ID when I buy my liquids? No problem. You want to take away my sweet flavours? Go to hell.
pnwmom
(108,980 posts)but sold them in plain packaging that didn't look like candy or toys?
Prophet 451
(9,796 posts)I say "in theory" because I've never seen them packaged like candy or toys. Maybe this is a US/UK thing (I'm British) but my liquid usually just comes in a child-proof bottle with a label specifying the flavour, strength and the maker's logo (a little cartoon devil for the company I usually use).
pnwmom
(108,980 posts)I've read that they usually aren't here in the U.S.
Prophet 451
(9,796 posts)It's got one of those caps you have to press down on really hard to open.
pnwmom
(108,980 posts)Prophet 451
(9,796 posts)I've got no problem with a certain amount of regulation.
krawhitham
(4,644 posts)Some companies have yet to start using child-proof bottles, but it is just a bottle and a plain label saying what flavor & nic strength it is
Prophet 451
(9,796 posts)I've never seen them in an actual package being sold anywhere.
energumen
(76 posts)All the liquid I have ever bought is in some type of bottle. It looks more like medicine or eye drops depending on the bottle. The devices are packaged like standard mechanical/electrical devices, flashlights maybe? carving knifes?
Prophet 451
(9,796 posts)From what I've seen, it depends on how much you're paying. The more you pay, the more high-end they want the product to look.
Liberal Veteran
(22,239 posts)How most non-vapers and big tobacco think e-cigs look like:
How some non-vapers think e-cigs look like:
How most vaper's e-cig look like:
Prophet 451
(9,796 posts)The only difference is that the liquid tank on mine is clear.
jberryhill
(62,444 posts)Egnever
(21,506 posts)As it stands right now most ecig sales are from mom and pops places making the liquids themselves. All of the companies products listed at the bottom are crap and not what the majority of ecig users are using,
Your campaign against ecigs only works when you dial the dishonesty about them up to ten. Interesting that.
pnwmom
(108,980 posts)They accomplished that by buying out Blue e-cigs. But all the manufacturers want to sell more e-cigs to more people -- which means getting people hooked as soon as possible to their products -- and not relying on the steadily decreasing market of cigarette smokers for all of their sales.
http://www.fool.com/investing/general/2014/03/18/new-competitors-enter-threatening-lorillards-domin.aspx
Lorillard (NYSE: LO ) dominates the US' juvenile electronic cigarette, or e-cig, market with its brand of Blu e-cigs. Indeed, during the fourth quarter of last year, Blu's share of the domestic e-cig market reached 50%. However, unfortunately Lorillard has acquired this market dominance at the expense of profitability, as the tobacco company has spent millions on advertising the brand to increase awareness.
Nevertheless, during the past year or so, Lorillard has had a relatively easy time dominating the e-cig market as it remains by far the largest company operating within the national market. The rest of the e-cig market remains highly fragmented, with 250 different brands trying to chase a relatively small domestic market of $1 to $2 billion, which makes it easy for Lorillard, with its multi-billion dollar marketing and development budget, to push smaller peers out of the way. However,Reynolds American (NYSE: RAI ) and Altria (NYSE: MO ) will soon roll out their e-cig offerings nationally, and this could stop Lorillard in its tracks.
Quietly building support
While Lorillard has been chasing market share during the past year, both Reynolds American and Altria have been testing their products in single states, identifying consumers' needs and wants before committing themselves to national roll-outs. In particular, Reynolds has developed the VUSE digital vapor cigarette which it has rolled out in Colorado, and VUSE has quickly become consumers' e-cig product of choice.
Egnever
(21,506 posts)You keep spewing every negative thing you can find without any understanding of the actual market or the people using them.
If you limit the market to cigarette look alikes that you see in 7-11 then yes that company dominates but as soon as you include the types of ecigs people actually use on an ongoing basis that dominance falls apart.
Walk into a vapor shop near you I would bet you cant find any of the devices you have in your article in any of them.
Liberal Veteran
(22,239 posts)Apr 14, 2014
Are E-Cigarettes Losing Ground in the Vapor Market?
http://blogs.wsj.com/corporate-intelligence/2014/04/14/are-e-cigarettes-losing-ground-in-the-vapor-market/
But a new note from tobacco industry analyst Bonnie Herzog at Wells Fargo raises another reason why Big Tobacco may struggle: some of the most passionate vapers are skipping the big brands of packaged e-cigarettes in favor of more specialized devices known as vapors, tanks and mods.
These can be refilled with nicotine liquids made by a range of producers, as opposed to typical e-cigarettes that are either disposable or refillable only with the companys own brand of cartridges. Serious users seem to be taking to them in large numbers:
pnwmom
(108,980 posts)and that includes all similar nicotine dispensers, including e-cigs and vape pens.
It doesn't matter whether the product is disposable or refillable; they use basically the same technology, allowing for the dispensing of nicotine in a heated vapor. Yes, it's possible to purchase liquids without nicotine but unfortunately many teens are not aware that vape pens can contain nicotine and so they don't know to avoid it.
Liberal Veteran
(22,239 posts)It's easy enough to track sales of disposable e-cigs from the big companies, but if I buy a battery or a bottle of e-liquid or an atomizer by itself, suddenly it becomes a whole different market and distribution channel.
You, and the big tobacco companies, focus on sales from places like convenience stores and Wal-Mart, but tend to leave out the brick and mortar stores that carry various batteries, atomizers, and e-liquids.
krawhitham
(4,644 posts)Lorillard claimed the No. 1 spot among e-cigarette companies in c-stores, with 45.5% dollar share in the recent period ended March 15, 2014, up 17.6 share points, year over year, according to a report by Wells Fargo.
http://www.csdecisions.com/2014/04/01/lorillard-leads-e-cigs-continue-grow/
Prophet 451
(9,796 posts)Tried it just to see if I would like them. Lasted less than a day but demonstrated that I liked the concept. Then I went shopping to buy a proper rechargeable one online changeable clearomisers.
pnwmom
(108,980 posts)not just the ones that look like tobacco cigarettes. There is no important difference between e-cigs and vape pens, and the FDA classifies them both the same way. The fact that the little shops you frequent don't sell Blue doesn't mean anything.
Egnever
(21,506 posts)You know nothing about them yet you are on some bizarre crusade.
pnwmom
(108,980 posts)and that the manufacturers are deliberately trying to confuse customers by branding with new names.
http://www.nytimes.com/2014/03/05/business/e-cigarettes-under-aliases-elude-the-authorities.html
The technology and hardware is the same, said Adam Querbach, head of sales and marketing for Romman Inc. of Austin, Tex., which operates several websites that sell hookahs as well as e-cigarettes and e-hookahs. A lot of the difference is branding.
Sales of e-hookahs have grown exponentially in the last 18 months, Mr. Querbach said.
Public health authorities worry that people are being drawn to products that intentionally avoid the term e-cigarette. Of particular concern is use among teenagers, many of whom appear to view e-cigarettes and e-hookahs as entirely different products when, for all practical purposes, they are often indistinguishable.
Indeed, public health officials warn that they may be misjudging the use of such products whatever they are called partly because of semantics. A survey by the Centers for Disease Control and Prevention found that 10 percent of high school students nationwide said that they had tried e-cigarettes in 2012, double the year before. But the C.D.C. conceded it might have asked the wrong question: Many young people say they have not and will not use an e-cigarette but do say they have tried hookah pens, e-hookahs or vaping pens.
Egnever
(21,506 posts)Why do you think that is?
Hint it isnt so they can lose market share.
energumen
(76 posts)but names like Innokin, Kanger, eGo, ProVari, Vamo, Sigelei, and Vision among a host of others actually make the product most people buy. In addition many little companies make their own brand of mod, the electronics can even be bought separately so you can make your own case and have a real custom mod. and all the electronics come from, you guessed it, China
pnwmom
(108,980 posts)That isn't a small share.
Egnever
(21,506 posts)jberryhill
(62,444 posts)It's just pathological lying at this point.
energumen
(76 posts)As far as I can tell the numbers you refer to are numbers that reflect sales basically made in convenience stores. These stores are not the majority of the market. Most likely not even close. Even though personal observation is only anecdotal, very few people use those products. If you see someone walking down the street vaping they are not using one of those devices.
Jesus Malverde
(10,274 posts)That would be obvious.
It's likely the kids are vaping cannabis, not nicotine.
pnwmom
(108,980 posts)as described in the NPR article?
Jesus Malverde
(10,274 posts)"There was a group at the table," she remembers. "And they were just smoking on the vape pen, and the teacher was right there and the teacher didn't even notice."
Why do you hate harm reduction and adults using a safer alternative to cigarettes.
The "for the children meme" is old and busted seeing as they can get real cigarettes as much as they want.
You cannot go to a store and buy a pre packaged e-cig with gummy bear flavor. Gummi Bear is one of hundreds of flavors sold for e-hookas. The nonsense being promoted "for the children" is off the hook.
pnwmom
(108,980 posts)and buy the Gummi Bear flavor for e-hookas, merely by clicking on a box that says they're 18.
Jesus Malverde
(10,274 posts)Cause you know children with credit cards and UPS deliveries to their houses to use in their $250 e-hookas.
right, this is where we venture into performance art.
Egnever
(21,506 posts)I cant find any other explanation for this crusade.
Jesus Malverde
(10,274 posts)The NYTimes we know why they are peddling these nonsensical memes. e-alternatives to cigarettes are having a real impact on tobacco sales and state tax revenue and revenue for the tobacco settlements, these are real threats to the established order of cancer delivery and taxation for poor people.
Egnever
(21,506 posts)There is a huge chunk of revenue being lost here.
Prophet 451
(9,796 posts)Because kids that have access to credit cards can do exactly the same thing with OTC drugs or alcohol too.
tritsofme
(17,379 posts)And can ship things to the home without being questioned by parents? Pretty weak.
blogslut
(38,001 posts)And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right?...Am I wrong?
And you may tell yourself
MY GOD!...WHAT HAVE I DONE?
herding cats
(19,564 posts)That song was a bit too deep for many when it came out, which does nothing to negate his message.
Fun fact: I read once where Byrne said said he picked the words and phrase for that song by listening to evangelists on the radio.
justiceischeap
(14,040 posts)and the government wants its piece of the pie and that's what'll happen if the FDA gets involved.
Of course, the FDA already is involved because they approve all the chemicals that make the "juice" which can be purchased without nicotine. I've read up on e-cigs before purchasing one for myself (and I don't know who owns that company that makes it but I buy my juices from an online small business juice maker) and found that many adults like the flavored juices. Hell, I have a juice that's mocha cappuccino flavored just to give that a go.
I see e-cig juices being heavily taxed in the future.
questionseverything
(9,655 posts)now that people are successfully quitting he hates that too
him and cristy...
There are a number of reasons why it's difficult to stomach the claim that New Jersey's Republican Gov. Chris Christie is concerned about "public health". His newest proposal for a pricey new excise tax on e-cigs is just one of them.
In 2010, Christie slashed $7.5 million --- virtually all of the state's investment --- in smoking prevention and cessation support from the state's "Comprehensive Tobacco Control Program". As a result, the American Lung Association (ALA) now ranks NJ as 50th in the nation on this issue, recently noting, they are "the only state in the country to provide no state funding" for such programs.
Christie's gutting of the state's once-robust program has resulted in an "F" grade from the ALA on both "Tobacco Prevention" and "Cessation Coverage", leading them to write: "This lack of funding to help tobacco users quit is a stark contradiction with New Jersey's high tax rate of $2.70 per pack generating over $700 million each year in revenues."
Thus, it's all the more absurd to hear the "fiscally conservative" Christie administration now calling for a massive new "sin tax" on e-cigarettes, which are known to be a far safer alternative to smoking, since "vaping" includes none of the deadly toxins, such as tar and carbon monoxide, found in combustible tobacco.
But "conservative" hypocrisy aside, what makes Christie's new tax and spend plan even more absurd is that his state Treasurer is now claiming their "main concern is public health."
////////////////////////////////////////////////////////
http://www.bradblog.com/?p=10575
Prophet 451
(9,796 posts)and nicotine isn't harmless so I can see a decent argument for taxing nicotine-bearing juices at, say, 5%.
questionseverything
(9,655 posts)they tax everything bad for ya...like white processed sugar,whiskey,beer,candy ect
and nicotine is in some veggies btw
Prophet 451
(9,796 posts)Actually, what I said in the previous post was based on the fact that here (UK) tobacco taxation pays for treatment for smoking related ailments. I was thinking that a small tax on the nicotine juices would have teh same use but forgot that you guys don't really have healthcare in teh same way.
questionseverything
(9,655 posts)we pay for children's healthcare with tobacco taxes in illinois
Mnpaul
(3,655 posts)Senate Bill 194, introduced on January 31st by noted anti-tobacco Senators Durbin, Blumenthal and Lautenberg, has slightly more modest goals, but would be no less devastating for the e-cigarette industry and would impose massive increases for tobacco products other than cigarettes.
http://www.tobaccolawblog.com/2013/02/federal-bills-would-subtantially-increase-tobacco-taxes-and-allow-ne
I will do nothing for the tax smokers/nanny state Dems.
questionseverything
(9,655 posts)i do not understand this nanny state mentality...it is like they want to lose elections
18% of adults still smoke and dems like durbin have tried to run them off for years
<shrugs>
now folks are trying to quit with vaping and they still are against it
Glitterati
(3,182 posts)they just want to tax the shit out of it.
They want to punish the users because their own ignorance makes them think it's smoking. These people don't bother to research anything....they just keep spouting the same bullshit talking points no matter how many times they've been debunked.
And, this same thread, with this same bullshit will be posted on DU for DAYS. Over and over again.
questionseverything
(9,655 posts)good for us, i think about stuff like christy and durbin both coming out of nowhere to tax something that actually reduces harm
and my senical self thinks,,,,watch how fast this bi partisanship works
Prophet 451
(9,796 posts)If they tax the juices to make them as expensive as cigarettes, that would eliminate one reason for switching to them.
Glitterati
(3,182 posts)That shit is just as expensive as cigarettes, so no one uses them anymore.
If you're trying to save money by quitting smoking, the NRT products sure as hell ain't the way to do it.
This whole "issue" with e-cigs is nothing more than talking points put out by Big Pharma who will lose money to e-cigs.
This whole campaign is nothing more than Big Pharma trying to kill e-cigs as competition.
Prophet 451
(9,796 posts)Granted, this is apples to oranges but here, the NHS will happily shower you with a load of NRT treatments.
Glitterati
(3,182 posts)and you can't even buy a "pack" at a time, you have to go for the full carton.
Prophet 451
(9,796 posts)You can still buy NRTs (because people might not want the NHS ones for whatever reason). IIRC, they come in packs of two or three.