Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
"Youth" marketing
Here is a standrd "marketing to children" story that is actually about marketing to young adults
WASHINGTON — An investigation by Democratic members of Congress into the marketing practices of electronic cigarette companies has found that major producers are targeting young people by giving away free samples at music and sporting events and running radio and television advertisements during youth-oriented programs.
The inquiry, led by Senator Richard J. Durbin, Democrat of Illinois, and Representative Henry A. Waxman, Democrat of California, was conducted as the Food and Drug Administration prepared a major package of tobacco control rules that would place e-cigarettes under federal regulation for the first time...
“It’s time for the F.D.A. to step up and regulate these products,” Senator Durbin said during a conference call with reporters. “We’ve got to put an end to the marketing of these products to kids.” ...
http://www.nytimes.com/2014/04/15/health/e-cigarette-makers-targeting-youth-congressional-report-says.html?src=rechp
The inquiry, led by Senator Richard J. Durbin, Democrat of Illinois, and Representative Henry A. Waxman, Democrat of California, was conducted as the Food and Drug Administration prepared a major package of tobacco control rules that would place e-cigarettes under federal regulation for the first time...
“It’s time for the F.D.A. to step up and regulate these products,” Senator Durbin said during a conference call with reporters. “We’ve got to put an end to the marketing of these products to kids.” ...
http://www.nytimes.com/2014/04/15/health/e-cigarette-makers-targeting-youth-congressional-report-says.html?src=rechp
Kids? The sort of marketing described is, of course, exactly how anyone markets to young adults. There may be no way to market to an 18 year old that doesn't also appeal to a 16 year old, but because something might appeal to a 16 year-old doesn't mean it isn't aimed at young adults.
It is fine to say that it should be against the law for kids (minors) to buy e-cigs. But it doesn not follow that all marketing to young adults is a conspiracy to target children, and it is shabby behavior to claim that.
The description in the marketing to "youth" scare story is the same as how the US military markets... marketing aimed at young adults. This is what marketing to young adults looks like:
2 replies
= new reply since forum marked as read
= new reply since forum marked as read
