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SunsetDreams

(8,571 posts)
Thu Apr 17, 2014, 08:02 PM Apr 2014

Industry Expert Says StopRush Has Destroyed Limbaugh's Business For Good

Speaking yesterday on the Ed Schultz radio show, industry insider Holland Cooke credited a persistent online activist movement with completely destroying right wing talk show host Rush Limbaugh's business model by using the very free speech that El Rushbo claims gives him carte blanche to do what he does.




With the latest round of ratings just emerging, Cooke revealed that, in the largest markets, Limbaugh's stations are in terrible shape:

Holland Cooke @HollandCooke
Follow
NEW #radio ratings are in.
Big-city #RushLimbaugh stations are cellar-dwellers: #22 @ NY, #37 @ LA, #27 @ SFO, #19 @ Chicago, #21 Dallas
6:51 PM - 14 Apr 2014


In fact, in New York--where Limbaugh moved to Clear Channel's WOR a few months back--there are four stations ahead of Limbaugh's that aren't even English language stations.

And a classical music station.






So just what are these online activists doing that is having such a dramatic effect on the onetime king of right wing radio?
It's quite simple. They're telling Limbaugh's advertisers what he is saying.


http://www.dailykos.com/story/2014/04/16/1292622/-Industry-Expert-Says-StopRush-Has-Destroyed-Limbaugh-s-Business-For-Good

Want to do something hold Limbaugh accountable?
Join StopRush! We can use your help in the following ways:

Join: The Flush Rush Facebook community
Visit: The StopRush sponsor database
Tweet: #stoprush Twitter campaign
Fact Check: Limbaugh Lie Debunking Site
Install: ThinkContext StopRush browser extension--notifies you as you browse which companies advertise on Rush




44 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Industry Expert Says StopRush Has Destroyed Limbaugh's Business For Good (Original Post) SunsetDreams Apr 2014 OP
I couldnt find a good chart Niceguy1 Apr 2014 #1
Interesting stats but it just lists total number of listeners. dgauss Apr 2014 #12
Yes, exactly. mountain grammy Apr 2014 #18
kick SunsetDreams Apr 2014 #2
That drug addled pedophile has done a lot of damage to our country madokie Apr 2014 #3
They took his job! Mnemosyne Apr 2014 #4
Excellent madokie Apr 2014 #5
Mouth watering as I read... Mnemosyne Apr 2014 #6
Thanks madokie Apr 2014 #8
Ok, now I am drooling! Food does taste much better with friends. Mnemosyne Apr 2014 #20
You know you can hunt them to extinction...don't you? passiveporcupine Apr 2014 #40
I too hope Limbaugh is off-the-air. Jenoch Apr 2014 #22
Here's a link.... rppper Apr 2014 #24
I'm not defending Limbaugh Jenoch Apr 2014 #26
I'm not saying he's guilty.... rppper Apr 2014 #29
I agree about the non-prosecution of Limbaugh Jenoch Apr 2014 #30
Rush and the similar pieces of shit used car salesmen/women is where the anger should belong... Whisp Apr 2014 #7
KICK! Cha Apr 2014 #9
Is he off Armed Forces radio yet? eShirl Apr 2014 #10
The fact that he's still on the air tells me he's getting subsidized. arcane1 Apr 2014 #11
By the teaparty big wigs malaise Apr 2014 #36
The ratings have nothing to do with advertisers gerogie2 Apr 2014 #13
Ratings have everything to do with advertisers ... aggiesal Apr 2014 #23
Becasue advertisers are being boycotted.. gerogie2 Apr 2014 #44
OK, my fellow evil DUers, can we finally put Rush on ignore? Jack Rabbit Apr 2014 #14
+1: Only listened once for 20 secs and turned off the radio erronis Apr 2014 #35
Do the ratings matter? ... JEFF9K Apr 2014 #15
finally a Win for a WELL REGULATED Capitalist system. BlancheSplanchnik Apr 2014 #16
ra. ra. ra allan01 Apr 2014 #17
I think it was a combination of stop rush and his show becoming old and busted. Jesus Malverde Apr 2014 #19
however, even the small businesses marketing themselves to that demographic ; BlancheSplanchnik Apr 2014 #25
I'll believe it when he's off the air.. n/t 2banon Apr 2014 #21
For good? Bastard is still on the air on something like 600 stations. progressoid Apr 2014 #27
And he's still massively wealthy. Hissyspit Apr 2014 #33
Radio is dying. Inkfreak Apr 2014 #28
These are junk bonds (most of these broadcasters) erronis Apr 2014 #37
K & R !!! WillyT Apr 2014 #31
#37 @ LA. Yep. The ratings are down at the bottom of the list. calimary Apr 2014 #32
You have to give a shoutout ProSense Apr 2014 #34
We need to expand the strategy to kill off rightwing hate radio entirely. Arugula Latte Apr 2014 #38
I'll believe it when I see it die passiveporcupine Apr 2014 #39
Rush being beat by classical music stations is so sweet to me. DeSwiss Apr 2014 #41
I thought that lardass died? santamargarita Apr 2014 #42
He is still on in every square inch of the country. Doctor_J Apr 2014 #43

dgauss

(882 posts)
12. Interesting stats but it just lists total number of listeners.
Thu Apr 17, 2014, 10:02 PM
Apr 2014

I'd like to see those numbers divided by the number of stations each host is on to get a "listeners per station" comparison. I think it would paint a different picture.



madokie

(51,076 posts)
3. That drug addled pedophile has done a lot of damage to our country
Thu Apr 17, 2014, 09:03 PM
Apr 2014

I won't be happy until I see him in the gutter

madokie

(51,076 posts)
5. Excellent
Thu Apr 17, 2014, 09:18 PM
Apr 2014

still finding them too. If it rains tonight I'll be back out in the morning looking
All in all we've found from 2 to 3 hundred this year, closer to three I'm sure.
Best season yet in my almost 40 years of gathering them.. Many of them have been small, thumb size but thats fine as they're just as good as great o big 'ns

madokie

(51,076 posts)
8. Thanks
Thu Apr 17, 2014, 09:29 PM
Apr 2014

If you were close to here I'd say come on over and enjoy them with us. Like my wife says with morels they're much better when you can share them with friends.
We had friends over last friday and I cooked some pork loin ribs on the big green egg to go with them and needless to see we were all stuffed.

passiveporcupine

(8,175 posts)
40. You know you can hunt them to extinction...don't you?
Fri Apr 18, 2014, 06:15 PM
Apr 2014

You need to leave enough behind to keep broadcasting their spores...if you take too many, you kill them off.

I've seen it happen here where I live in the Pacific Northwest.

 

Jenoch

(7,720 posts)
22. I too hope Limbaugh is off-the-air.
Thu Apr 17, 2014, 11:02 PM
Apr 2014

However, I need to ask, how is he a pedophile? I've never heard of any controversy like that.

 

Jenoch

(7,720 posts)
26. I'm not defending Limbaugh
Fri Apr 18, 2014, 12:17 AM
Apr 2014

but that does not seem like evidence if him being a pedophile. I would not even say, like it days in that link, that Republicans are more prone to that sort of activity than Democrats, independents, thae apolitical, or members of most any organization.

(I generally skip the name calling and stick to facts.)

rppper

(2,952 posts)
29. I'm not saying he's guilty....
Fri Apr 18, 2014, 10:35 AM
Apr 2014

But I can tell you most non millionaires in Florida get sent to prison for having thousands of illegal opioid pain killers in their possession, most non millionaires go to prison for violating the terms of probation, which he did when he came back from an island very well known for it's child sex trafficking with hundreds of Viagra that weren't his...a violation of his probation at the time....again I acknowledge it's all hearsay, but I'm not going to let him near my grand kids either...

 

Jenoch

(7,720 posts)
30. I agree about the non-prosecution of Limbaugh
Fri Apr 18, 2014, 11:13 AM
Apr 2014

regarding the painkillers. It will interesting to see what happens to Irsay. My guess is probation.

 

Whisp

(24,096 posts)
7. Rush and the similar pieces of shit used car salesmen/women is where the anger should belong...
Thu Apr 17, 2014, 09:21 PM
Apr 2014

but no....

 

gerogie2

(450 posts)
13. The ratings have nothing to do with advertisers
Thu Apr 17, 2014, 10:08 PM
Apr 2014

The ratings are a estimated measurement of listeners. However, the problem with Right wing radio is that every right wing hosts parrots the same thing about liberals, health care, welfare, minorities and of course Obama. So a listener tunes in every day and they repeat the same thing every day. I bet there hasn't been a day since the ACA passed that the vast majority of right wing radio hosts have not bitched about it on their shows. So naturally people will tune out after realizing these guys just say the same damn thing every day.

aggiesal

(8,916 posts)
23. Ratings have everything to do with advertisers ...
Thu Apr 17, 2014, 11:40 PM
Apr 2014

The higher the ratings the more you can charge the advertisers and
you get the high end advertisers as well.

Now ratings may not matter to Lumbutt because he sells his show
to the station, then the station has to recoup its cost through
advertisement. Sometimes the host requests 1 min at each commercial
break.

If this is what Lumbutt does, then ratings would matter to him
because lower rating means less money he can charge.

 

gerogie2

(450 posts)
44. Becasue advertisers are being boycotted..
Fri Apr 18, 2014, 10:08 PM
Apr 2014

it has nothing to do with the ratings measurement. Rush Limbaugh could have no advertisers and it would not effect the ratings measurement.

Jesus Malverde

(10,274 posts)
19. I think it was a combination of stop rush and his show becoming old and busted.
Thu Apr 17, 2014, 10:41 PM
Apr 2014

He was in his prime over 20 years ago. Some things run their course.

People prefer the savages and hannities.

The aging demographic he attracts is not what advertisers are interested in.

BlancheSplanchnik

(20,219 posts)
25. however, even the small businesses marketing themselves to that demographic ;
Thu Apr 17, 2014, 11:55 PM
Apr 2014

Elderly people in need, are bailing from his show.

That seems noteworthy.

Inkfreak

(1,695 posts)
28. Radio is dying.
Fri Apr 18, 2014, 04:39 AM
Apr 2014

Most likely it will always be around. Just far less significant. I don't understand how the campaign to stop advertisers affects his ratings. Who listens for commercials? Lower ratings show less intrest in his bullshit. And I'd venture to guess a lot more people are switching off the AM radio and turning on podcasts, satellite, and playlists.

Either way, it's a win when fewer people hear his show.

erronis

(15,286 posts)
37. These are junk bonds (most of these broadcasters)
Fri Apr 18, 2014, 06:04 PM
Apr 2014

Profit is not a motive.

There's a lot of money pouring in as investments to shore up the non-existent customer base.

calimary

(81,297 posts)
32. #37 @ LA. Yep. The ratings are down at the bottom of the list.
Fri Apr 18, 2014, 01:46 PM
Apr 2014

They changed formats on what used to be KTLK with Stephanie Miller, Randi Rhodes, David Cruz, and folks like Bill Press in the overnights. For awhile they even had Mike Malloy on there - which was VERY exhilarating! But no - it had to be messed with, and vile turds like limbaugh, that-guy-whose-name-rhymes-with-Vanity, and other gas giants were slotted in and the whole branding of the station was changed to - - "The Patriot."

The station is STILL at the bottom of the list. As a matter of fact, in the latest ratings, the March Neilsens, they dropped another tenth of a point. I believe it was from .6 to .5 so they don't have much left to lose. Lots of blapping and flapping about how corralling all these wrong-wing hate-mongers together would finally up the ratings. Yeah, so much for THAT! Working like a charm! (NOT!!!) The top station on the list here in L.A. was a Top-40-type FM station with a 5.1 and even that was down several tenths. The limbaugh station is securely in the basement. Crappy signal to start with and now crappy programming to go with it. That's the only consolation - he used to be on a clear channel AM station - NOT the name of the megacorporation in this case but in signal strength. Nobody else on that frequency for hundreds and hundreds of miles. You could hear it at the very least from Santa Barbara to the Mexican border and at night - just about anywhere in the West. Now limbaugh and fiends are on a station you can't even hear in parts of Los Angeles.

ProSense

(116,464 posts)
34. You have to give a shoutout
Fri Apr 18, 2014, 05:31 PM
Apr 2014

"Industry Expert Says StopRush Has Destroyed Limbaugh's Business For Good"

...to the persistence of the StopRush movement. Not a lot of people believe these campaigns can be effective, and often give up.

Here's another to watch:

'Duck Dynasty' Show Canceled In Missouri Due To Low Ticket Sales

The "Duck Dynasty" clan isn't the draw it used to be. Not even in the Bible Belt.

Promoters announced last month that members of the Robertson family would appear at a show titled "Faith, Family & Ducks" at an 11,000-seat arena in Springfield, Mo.

For $37, $50 or $58, fans could enjoy live music and hear the bayou millionaires talk about "living the American dream" while staying true to their "family values and modest lifestyle."

But according to local media reports, the April 27 event has been canceled due to low ticket sales.

The golden era for the A&E reality series appears to be over. Ratings for last month's season five finale were down almost 30 percent from the previous year.

- more -

http://talkingpointsmemo.com/livewire/duck-dynasty-show-canceled-in-missouri-due-to-low-ticket-sales

It's just one event, but the writing is on the wall.

 

Arugula Latte

(50,566 posts)
38. We need to expand the strategy to kill off rightwing hate radio entirely.
Fri Apr 18, 2014, 06:04 PM
Apr 2014

It will take awhile but it should be feasible.

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