Wal-Mart 'edits' a New York Times op-ed

Just providing an excerpt here doesn't do this story justice.

BBC News
23 June 2014
Wal-Mart 'edits' a New York Times op-ed

The battle between muckracking columnists and the big corporations they target just took a peculiar turn.

Our story begins with New York Times writer Timothy Egan blasting Wal-Mart for not paying their employees a living wage...

...Here's where things get interesting. While some companies would respond with a press release or a strongly worded letter to the editor, Wal-Mart vice president for communications David Tovar took a different approach. His response came by way of an edited version of the New York Times op-ed published on the company's blog, complete with red-ink rebuttals scrawled over the text and in the margins.

Not only did Mr Tovar offer his differing perspective on Egan's argument, he also corrected the numbers and grammar, and even provided alternative sources and a follow-up story idea....

Full story at http://www.bbc.com/news/blogs-echochambers-27983880