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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsHave It Your Gay
So much of gay news centers on our community being wronged in some way or when a CEO comes forward and denounces homosexuality (read: Chick-fil-A). Rarely do we stop and celebrate when a company makes a bold move and decides to say We support you 100 percent.
In the world of fast food, it is especially rare because the object of the companies is to get as many people to eat their food as possible, and often that means staying quiet when it comes to political views. Chipotle (founded by a gay man) made a great example by giving its employees T-shirts with the words ¿Homo Estas? leading up to Pride in 2013, and then having a float with a giant burrito with the phrase So big you can ride it! on the side. It was hilarious and a giant fuck you to all of the homophobic companies and organizations. Now Burger King has stepped forward with a Pride-related campaign called Be Your Way.
If you currently look at @BurgerKing on Twitter, you might be shocked. It is boldly promoting its Proud Whopper and is sending out tweet after tweet showing support for LGBT people, using the hashtag #BeYourWay. One might say its a marketing gimmick, but it still takes major, bull-size balls for a company like them to do so. Taco Bell has been flirting with social media for years, and it hasnt even approached anything as overt as this. Mind you, the Proud Whopper is sold only in one location for one more day, and that location is in the heart of San Franciscos gayest area, but still, Burger King isnt trying to hide it, its just showing support in a clever, subtle way. Oh, and in case youre wondering, the Proud Whopper is just a regular Whopper packaged in a rainbow wrapper. Burger King made a YouTube video showing patrons opening their sandwiches check it out here:
http://www.advocate.com/pride/2014/07/03/have-it-your-gay
I want the t-shirt So big you can ride it!!
cyberswede
(26,117 posts)Seriously - good post, Bill. Good news is a nice change. What was the company that showed all the different types of families in their TV ad? Oh yeah...Honey Maid. Hey! I'd wear that on a t-shirt...or the rear of my pants. LOL
Good one.