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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTarget Customers Create Petition Over Whitewashed Annie Ads That Don’t Feature Quvenzhané Wallis
On Christmas Day, Quvenzhané Wallis and Jamie Foxxs Annie opened in movie theaters. The remake of the musical and 80s movie was nothing but a success, and has even garnered Wallis a Golden Globe nomination, but one retailer seems to have forgotten shes the star of the movie.
A Change.org petition was recently created after Target shoppers noticed Wallis was not featured in any of the ads for Targets Annie-inspired collection. The ads feature white models, and people are outraged. Although the lookbook does include models of all ethnicities, the in-store display ads seem to only feature white models. So far over 1,000 people have signed the petition, which states:
Your recent Annie ads and in-store displays depicts (sic) a misleading depiction of the movie as it shows a Caucasian young lady opposed to the star of the filmQuvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her ... why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one!
The petitions creators say the ads should be removed.
http://www.theroot.com/blogs/the_grapevine/2014/12/target_customers_create_petition_over_annie_ads_that_don_t_feature_quvenzhan.html
lunasun
(21,646 posts)whathehell
(29,067 posts)CurtEastPoint
(18,647 posts)They need to have a talk w/their advertising agency, pronto, about being consistent.
el_bryanto
(11,804 posts)i don't necessarily think malice or racism explains this, because it is so clod-thumpingly stupid.
It reminds me of an old WKRP in Cincinnati where the marketing agent Herb marked the wrong picture for an ad - it was supposed to be of Venus Flytrap - one of the DJs played by Tim Reid, but instead was a picture of himself grilling. Most of the episode was the boss agonizing over whether or not to fire him.
Bryant
MADem
(135,425 posts)have had a more diverse selection of models displayed in their stores, to make it quite clear that the "Annie collection" is for all kids, or what-have-you.
el_bryanto
(11,804 posts)MADem
(135,425 posts)vankuria
(904 posts)they need to correct this and fast. I saw the movie with my god daughter who is biracial and also a former foster child...finally a movie she could actually relate to. We loved it and the little girl who played Annie could not have been more adorable in the role and the producers did an excellent job updating the story to make it relevant to the present. Why they would use a model to market their Annie line is ridiculous and the fact that she's white makes it all the more suspicious.
Bluenorthwest
(45,319 posts)image or name to promote specific retailers does not come along with their deal, that is Target does not have the right to her face. People should not assume that they do.
TeamPooka
(24,229 posts)MADem
(135,425 posts)Remember when her book club was a thing?
I do take her point, though--it depends very much on who the black female is, and what she's endorsing. Beyonce could probably sell Brillo pads as jewelry and people would jump on the bandwagon, just because she's such a superstar--but not everyone has her clout.