Chrysler Jeep and Nobel winners unveil new TV ad campaign: Give peace a chance - w/videos

Last edited Wed Apr 25, 2012, 11:35 PM - Edit history (2)

Chrysler gave us the Eminem ad, the Clint Eastwood ad, and now this!

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Jeep and Nobel winners unveil campaign: Give peace a chance
By Brent Snavely / Detroit Free Press Business Writer
2:42 PM, Apr. 25, 2012


CHICAGO – Jeep believes promoting world peace can help it sell vehicles.

Today, Jeep unveiled two videos promoting world peace and humanitarian aid at the 2012 World Summit of Nobel Peace Laureates in Chicago.

One video is a highlight reel of actor and humanitarian Sean Penn for his work in Haiti helping earthquake victims that also featured several Jeep Wrangler SUVs that were donated to the J/P Haitian Relief Organization.

Penn received the 2012 Peace Summit Award at the event in downtown Chicago.

The second video was filmed with several Nobel laureates who are in Chicago for the summit including His Holiness the 14th Dalai Lama, the spiritual leader of Tibet; former President of the Soviet Union Mikhail Gorbachev, and Lech Walesa, former president of Poland.

Chrysler Chief Marketing Officer Olivier Francois said he is well aware that Jeep’s sponsorship of the World Summit of Nobel Peace Laureates and related marketing efforts won’t initially make sense to many people.

“I mean, this sounds extremely idealistic: Why would a company like ours invest marketing money, commercials, air time and production supporting the idealistic message of nonviolence?” Francois asked. “For business reasons … there is no business plan in the world (that works) if the world fails. … I mean, how can you sell a car if people are not happy?”

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http://www.freep.com/article/20120425/BUSINESS0103/120425033/Jeep-Nobelists-peace-video?odyssey=tab|topnews|text|FRONTPAGE